40 Under 40 honoree to tell how his shop survived COVID at WPE Lancaster Live
September 28, 2020 | 8:29 pm CDT

LANCASTER -- Jarin Smoker, owner of Seven Trees Woodworking of New Holland, Pa., will detail how his custom shop has stayed busy during the coronavirus pandemic at Wood Pro Expo Lancaster Live, a free webcast scheduled for Oct. 15.

Smoker, 34, was recently honored as a member of Woodworking Network’s 40 Under 40 class of 2020. As one nominator put it, Smoker ‘is a visionary who sets targets then not only achieves them, but also exceeds them.”

Seven Trees celebrated its 10th year in business last year and achieved gross sales of $2.6 million in marking 10 years of consecutive growth. COVID-19 put a temporary damper on the commercial cabinetry and millwork shop’s activity. Smoke will discuss how he used unexpected downtime to plan for his company’s future growth.

Smoker’s presentation, Surviving and Thriving as a Small Shop, is scheduled for 2:15 p.m. to 3:00 p.m. EDT. It will close out a free two-hour event organized by Woodworking Network in the absence of Wood Pro Expo Lancaster, an annual tradeshow that was cancelled this year due to the coronavirus pandemic.

Other prsesentations planned for the Oct. 15 webcast include:

1:00 p.m. EDT Keynote: Crosswinds for Housing
Danushka Nanayakkara-Skillington, assistant vice president for forecasting and analysis of the National Association of Home Builders, is an economist actively involved with developing and maintaining national, regional, long-term and remodeling forecasts. Her presentation will include:

  • An update on the overall U.S. economy;
  • An overview of the U.S. housing market including demographics and house prices, demand factors and supply side constraints; and
  • NAHB’s forecast for the U.S. housing market including regional trends.

1:30 p.m. to 2:15 p.m. EDT Applying Lean Manufacturing in Woodworking
Massimo Giliberti, grew up in a family kitchen cabinet manufacturing business and is founder of Studio5y, a New York City-based consulting firm. He will discuss how woodworking businesses can maximize their output and quality by implementing lean continuous improvement methodologies. While lean’s origins are rooted in the automotive industry where products contain thousands of parts with yearly specification updates and minimal variations, it also offers tremendous benefits to the woodworking companies of all sizes. Gilberti will explore some of those lean tools and discuss how they can be used to increase efficiency and operational agility, eliminate roadblocks and drive bottom-line results.

WPE Lancaster returns in 2021
For more information about 2021 WPE Lancaster, Oct. 14-15 at the Warehouse of the Nook, contact Lewis Goldman



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About the author
Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.