Houzz Launches Affiliation Badges with Leading Organizations
June 24, 2014 | 9:42 pm CDT

Palo Alto, CA – Houzz, the world’s leading platform for home remodeling and design, today announced Houzz Affiliation Badges along with some of the industry’s leading trade associations, nonprofits and academic institutions. The program enables home building, remodeling and design professionals on Houzz to add badges to their profiles showcasing their affiliation with organizations including the local and national associations where they receive ongoing professional support and advocacy, the academic institutions they attended and the nonprofits they support. For these partner organizations, the badges provide a powerful channel for educating consumers and raising awareness among the broader Houzz community.

“Houzz has transformed the home remodeling and design industry by connecting people with an incredibly diverse group of home improvement professionals, brands and industry organizations, from the hyper-local, to the national and even global,” said Liza Hausman, VP of Community, Houzz. “Houzz Affiliation Badges enhance this ecosystem by providing a way for industry organizations and schools, as well as their members, to more deeply engage and educate the Houzz community and build their brands.”

Launch partners for Houzz Affiliation Badges include national trade associations, local trade association chapters, design schools and nonprofits such as:

North American Trade Associations

American Institute of Architects (AIA), American Society of Interior Designers (ASID), American Society of Landscape Architects (ASLA), Association of Pool and Spa Professionals (APSP), National Association of the Remodeling Industry (NARI), The National Kitchen & Bath Association (NKBA), Builders Association of the Twin Cities, Dallas Builders Association, Greater Atlanta Home Builders Association, Home Builders Association of Alabama, Home Builders Association of Greater Cincinnati, Home Builders and Remodelers Association of Central Connecticut

UK & Australian Trade Associations

Landscape Association of NSW and ACT, British Association of Landscape Industries (BALI), Society of British and International Design (SBID)

Design Schools & Nonprofits

Auburn University, Kansas State University, New York School of Interior Design (NYSID), Rhode Island School of Design (RISD), Rebuilding Together, Public Architecture

The badges provide a gateway for consumers and other professionals in the Houzz community to learn more about each organization. Each badge links to a profile page in which people can find more detailed information, including articles and other educational content developed by the organization, as well as a directory of that organization’s community members. Coming soon, home professionals will be able to easily add their affiliation badges to their websites powered by Houzz Site Designer.

More than 20 million people – 90 percent of whom are homeowners – use Houzz to find inspiration, collaborate, research and hire professionals, source products, and manage home renovation projects from start to finish. More than 400,000 active home professionals in over 60 categories, including architects, interior designers, general contractors and landscape architects, now rely on Houzz as a critical business tool to interact with clients, prospective clients, and other building, remodeling and design professionals locally and around the world.

Houzz Affiliation Badges - Launch Partner Quotes

“Houzz allows designers and consumers to connect in powerful ways. As a Society, we work on behalf of our members to communicate the impact of design and to provide technological tools to not only help market design services, but push the practice forward as well. Houzz does both.” – Kevin Mulvaney, Director, Strategic Partnerships, American Society of Interior Designers (ASID)

“Houzz provides an incredible platform to help raise consumer awareness of and appreciation for the profession of landscape architecture and to help build the brands of our members’ firms.” – Ann Looper Pryor, Hon. ASLA, Managing Director of Publishing and Resource Development, the American Society of Landscape Architects (ASLA)

“For people who are passionate about home renovation, Houzz has created a great opportunity to learn more about Rebuilding Together and how to get involved with rebuild projects in their own hometowns. The Houzz Affiliation Badge Program provides talented and giving professionals a way to highlight their contribution of time and skill in support of Rebuilding Together’s mission of bringing volunteers and communities together to improve the homes and lives of low-income homeowners.” – John White, Chief Business Officer, Rebuilding Together

"RISD alumni have been involved in home design and innovation since its founding as a school for textile design in 1877, so partnering with Houzz, one of the leading platforms for home remodeling and design, only made sense. The Affiliation Badge program is a great way to authenticate credentials and connect and engage with other users on the platform." – Christina Hartley, Director of Alumni Relations + Special Events, Rhode Island School of Design (RISD)

“Houzz is a valuable marketing and communication tool for our members, connecting them with new prospective clients, helping them build their brands and enabling them to collaborate more effectively with existing clients.” – David Siegel, Executive Director, Builders Association of the Twin Cities (BATC)

“Given the number of homeowners using Houzz as part of their renovation research, we’re excited to have a way for NARI members to promote that affiliation as the mark of a professional and ethical remodeling business.” – Fred W. Ulreich, CEO of the National Association of the Remodeling Industry (NARI)

About Houzz

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. For more information, visit www.houzz.com

Source: Houzz

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