Holiday shopping in the pandemic: Online is king and fast delivery is expected
October 13, 2020 | 5:16 pm UTC
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SAN FRANCISCO - Data and analytics firm Premise Data surveyed more than 3,300 people about their shopping plans for the holidays during the COVID pandemic.
 
Here are the results:
 
  • The most popular shopping destination among respondents is “online.” With cost being a huge factor for shoppers this year, it does not come as much of a surprise that the third top avenue for purchasing gifts this year would be discount stores, with 544 respondents reporting it as one of their planned shopping destinations. 
  • Many consumers' expectations of what timely delivery means has changed: Most shoppers expect to receive their orders within 2-5 days. 
  • 24% of respondents are shopping NOW; 14% of people said they plan to finish by the end of October. 
  • 45% of respondents say a store's safety precautions would have a “moderate” or “major” impact on their willingness to purchase from that brand or store. 
  • Most respondents (45%) do not intend to complete their shopping until December. 
  • When it comes to “Buy Online, Pick Up In-Store (BOPIS),” about 47% of respondents said that they are “likely” or “very likely” to use this method to purchase gifts and goods during the holiday season. 
  • Roughly 44% of respondents said they were “neither likely nor unlikely” to use BOPIS (particularly among 36 to 45 year olds).
  • 58% reported being “unlikely” or “very unlikely” to shop on Black Friday. Surprisingly, 27% were neutral which might indicate that they have yet to make up their mind or are not yet fully confident in shopping in-stores. 

 

Premise Data is a San Francisco-based data and analytics platform that uses global network of on-the-ground contributors. To date, Premise has collected some 70 million pieces of data about COVID-19, from around the world. Premise Data’s Coronavirus survey hub. 

 
 
 

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About the author
Robert Dalheim

Robert Dalheim is an editor at the Woodworking Network. Along with publishing online news articles, he writes feature stories for the FDMC print publication. He can be reached at [email protected]