Roseburg adds Painchaud and Asano to commercial team
July 17, 2020 | 8:57 am CDT
Michel Painchaud, left, and Doug Asano.

SPRINGFIELD, Ore. – Roseburg Forest Products announced the addition of two industry professionals to its commercial team. Effective Aug. 1, Michel Painchaud and Doug Asano will join the company.

Michel Painchaud has accepted the position of business manager, Canada. He will focus on growing the client portfolio for Roseburg’s Pembroke MDF mill, located in Ontario. Additionally, Painchaud will collaborate with Roseburg’s business development group to continue building the company’s millwork business. He worked with Flakeboard/Arauco for the past 30 years, most recently as northern sales manager, responsible for that company’s Canadian MDF mills. At Roseburg, he will be part of the industrial and OEM sales team led by Phil Pierot.

Doug Asano has accepted the position of director of sales excellence. He will focus on accelerating the sales transformation process within Roseburg. In this role, he will collaborate with the sales directors to improve sales operations and facilitate implementation of technology within the organization. Asano spent 15 years with Huber Engineered Wood, where he held several executive positions, including leader of the sales, marketing and national accounts organizations. Asano will be a member of Roseburg’s Commercial Leadership Team, led by Ashlee Cribb, SVP-chief commercial officer. See

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