TORONTO – Design firm Cecconi Simone Inc. fashioned a new look and fresh image for Classic Creations when the more than four-decades jewelry shop moved to a better-trafficked location.

The Toronto-based designer created a timeless, luxurious backdrop but with a simplified display area, a warm black-and-white color palette and rose-gold metal accents for a hint of color.

“Jewelry stores can traditionally feel over-cluttered, with brands and products competing for attention,” said Cecconi Simone principal Anna Simone. “Our challenge was to create a visual style that was simple and minimalistic, bringing focus to the stunning jewelry on display, To accomplish that, we installed custom jewelry cases and employed contrasting tones that carry the eyes to key focal points. The result is sophisticated but not intimidating – and makes the jewelry the star.”

Display fixtures for the 3,500-square-foot space were manufactured by Unique Store Fixtures of Vaughan, Ontario. The custom wood-and-glass cases create continuity while treating the jewelry like art in a gallery. Rose-gold metal adds pizzazz to both the display cases and accent lighting. The artsy displays stand out against monochromatic white-on-white backdrop.

“The space is luxurious but not overwhelming, and respects the fact that people have different ways of shopping,” Simone said. “We designed it to give everyone the opportunity to interact however they feel most comfortable.”


Have something to say? Share your thoughts with us in the comments below.