Hardwoods Distribution Inc. to rebrand as Adentra Inc.
November 17, 2022 | 6:00 am CST

Hardwoods Distribution, which plans to rebrand as Adentra, offers a variety of products including hardwoods.

LANGLEY, B.C. -- Hardwoods Distribution Inc. plans to rebrand the company as Adentra Inc. The name change will be formally submitted to shareholders for consideration at the company's special shareholder meeting on Dec. 2, 2022. 

Deriving from the Spanish word 'dentro' meaning 'within', Adentra represents the company's modern identity as a diverse supplier of specialty architectural building products.

"This is an exciting time for the company and our employees throughout North America," said Rob Brown, president and CEO. "We have significantly transformed our business over the past several years as we organically expanded our product offering and added quality businesses through our acquisition strategy.  Our company today delivers a one-stop customer buying experience with access to a diversified mix of specialty products used in the finishing stages of construction projects.  We have created a North American-wide distribution capability and broadened our customer channel participation to include industrial fabricators, ProDealers, and home centers.

"We believe the new name Adentra captures the overall value we have built – our extensive product portfolio, our critical role in providing supply chain expertise, and the benefits of scale we deliver to our vast network of customers," he added. "While our corporate name is being renewed, our work with our customers will continue in their local communities through each of our flagship brands."

The company services its customer base across the United States and Canada through our flagship brands, including Novo Building Products, Mid-Am Building Supply, Rugby Architectural Building Products, Paxton Lumber, and Hardwoods Specialty Products. 

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).