Granted the format is a bit dated, but the core message still rings true. Although there has been some constriction in the woodworking industry over the past decade, this is still a very competitive market. It is imperative, now more than ever, that companies remind themselves why advertising is important.
Doing business without advertising is like winking at someone in a dark bar; you know what you’re doing, but no one else does.
Jim Leahey is the Eastern Territory Sales Manager for Woodworking Network. Jim has spent over 15 years working for media related companies, helping businesses connect with current and potential customers. firstname.lastname@example.org
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