Most FDMC readers may not be old enough to remember the classic 1960s Wonder Bread slogan, “Helps build strong bodies 12 ways,” but here are some tips to apply the same kind of thinking in the 21st century to boosting your sales efforts. A recovering economy means lots of opportunity, but you can’t just sit back and wait for new business. Here are a dozen tactics culled from a wide cross-section of successful shops to help you boost your market share in the new economy.
Now is the time to pound the pavement. Pay a visit to every designer, interior decorator, architect and gallery in your service area. Do lunch or have a cup of coffee with builders and GC’s. Find out who’s got work and see if you can get a piece of the action.
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