Commitment and coming back

Think about what you would do if some natural disaster just flattened your whole business. We’re talking burying everything under a pile of rubble. Would you instantly decide to rebuild? Or would you say to yourself that this was some kind of cosmic message that it was time to hang it up?

I’ll bet if you are honest with yourself and in light of the struggling economy of the last few years, there would be a lot of pressure to just end it. But that’s just not something that David Sun of Sunco even considered when a massive snowstorm caved in the roof and flattened his cabinet manufacturing plant in February 2011. He immediately set about rebuilding, and today he presides over a brand new 150,000-square-foot Eastman St. Woodworks facility on the site of the demolished building. The new plant boasts state of the art equipment and a lot of really loyal employees who stuck with his efforts to give them back their jobs.

How we deal with setbacks and failure – both from natural causes and of our own making – says a lot about us as people. There are very few true overnight successes. Most of the people who make it in any field or endeavor do so because they surmounted many obstacles. If David Sun can forge ahead after the roof caves in, what can you do if you really are committed to succeed?

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About the author
William Sampson

William Sampson is a lifelong woodworker, and he has been an advocate for small-scale entrepreneurs and lean manufacturing since the 1980s. He was the editor of Fine Woodworking magazine in the early 1990s and founded WoodshopBusiness magazine, which he eventually sold and merged with CabinetMaker magazine. He helped found the Cabinet Makers Association in 1998 and was its first executive director. Today, as editorial director of Woodworking Network and FDMC magazine he has more than 20 years experience covering the professional woodworking industry. His popular "In the Shop" tool reviews and videos appear monthly in FDMC.