Weinig/Holz-Her to sponsor 2018 IWF Closets Symposium
July 2, 2018 | 8:05 pm CDT
During a live demonstration, Weinig/Holz-Her workers assemble a closet system manufactured with Holz-Her's fully operational work cell, featuring the Sector vertical panel saw, the Auriga edgebander, and the Evolution Connect vertical CNC center.
ATLANTA – Weinig/Holz-Her, which manufactures a variety of machines including equipment for small to medium-sized companies, will sponsor the 2018 IWF Closets Symposium to be held Tuesday, August 21 at the Georgia World Congress Center, the day before IWF exhibits open on the show floor.
Presented by Closets & Organized Storage Magazine, the 2018 Closets Symposium is an all-day event dedicated to closet designers, builders, and garage businesses. Speakers and panelists will discuss latest design, color, and material and hardware trends, business opportunities, and offer plenty of audience interaction. The audience will learn design ideas to sell more home organization projects. Topics will include everything from marketing to manufacturing to the latest industry trends. The Closets Symposium is a must for industry professionals to learn “What’s Next.”


8:00 AM - 9:00 AM - Coffee & Pastries
9 am – 10 am
How to Grow Your Business 
Lisa Carlquist, Artisan Closets 
Real life ideas from a closet firm that saw dramatic growth, going from zero sales to nearly $9 million in about 7 years. Get business tips on everything from personnel and hiring to marketing.
10 am – 11 am
How to use PR effectively
Amanda Eden, Stoner Bunting Advertising, Michaelle Bradford, Closets & Organized Storage, and David Biggs, Woodworking Network 
Have you completed a high-profile project or hired a well-known designer? Learn how to attract media attention and gain coverage of your firm by using effective PR strategies with digital marketing and social media.
11 am – 12 pm
What’s Trending in Colors and Textures 
Michele Weitzel, Northern Contours 
Whether in urban centers or smaller metro areas, European furniture designs are increasingly popular. This presentation will provide a look at the hottest styles from Europe and how to apply them in a successful business strategy for the North American market.
Noon to 1 pm Networking Lunch
1 pm – 2 pm
The Ins and Outs of Closet Manufacturing
Phill Hunt, Dream Closets 
See how this North Carolina company evolved from a dealer to a wholesale manufacturer of closet systems, cabinet components and furniture.
2 pm – 3 pm
Best Business Model: Manufacturing or Outsourcing?
Eric Marshall, Kitchens and Closets by DEA; and Mike Carson, Inspired Closets and Phill Hunt, Dream Closets
Hear real-life experiences from two industry vets on the pros and cons of manufacturing and outsourcing as well as best practice tips on how to make your business a success regardless of the model.
3 pm – 4 pm
Build Business with Brand Engagement
Michael Mendelssohn, Gravity Well Marketing
Winning strategies on how to create an engaged customer.
4 pm – 5 pm
Micro Living and Multifunctional Spaces
Eric Pothier, Richelieu Hardware 
With Boomers downsizing and Millennials preferring smaller living spaces especially in urban areas, creating interior designs that accommodate micro units sizing 300 square feet are less is more important than ever. Learn what products and materials are best suited for these small spaces.

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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Managing Editor for Woodworking Network. She has more than 19 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.