ATLANTA, GA -- Keith Morgan knows a thing or two about design. He also has a knack for employing, training and retaining a talented staff. His company, Bespoke, caters to an elite international clientele base, emphasizing elegant custom design and spectacular craftsmanship. Not only has Bespoke won multiple Craftsman’s Challenge awards, but also Morgan has earned a reputation for his marketing prowess in the highly competitive world of catering to luxury consumers. Morgan will be the keynote presenter to kick off the Woodworking Network Leadership Forum on August 21 (the day before IWF opens) at the Georgia World Congress Center.
In his keynote titled, Leadership by design, Morgan will discuss the importance of professional design in all aspects of your business including design, manufacturing, and marketing. According to Morgan, it is essential to integrate a solid design professional or professionals within your front office operations. The organization must have individuals who have experience in the interior design industry but also be able to take on and understand construction techniques at the shop floor level.
Bespoke has one multiple Craftsman's Challenge Awards.
His presentation at the 2018 Cabinets & Closets Conference & Expo in Pasadena, Selling directly to the luxury consumer, received outstanding feedback from the audience. Morgan stresses that it is critical to employ professionals that understand market-viable design and long-term design trend history. Morgan will also discuss the importance of hiring talented craftspeople and what Bespoke does to retain them indefinitely.
Have something to say? Share your thoughts with us in the comments below.