ATLANTA, GA -- Keith Morgan knows a thing or two about design.   He also has a knack for employing, training and retaining a talented staff.   His company, Bespoke, caters to an elite international clientele base, emphasizing elegant custom design and spectacular craftsmanship. Not only has Bespoke won multiple Craftsman’s Challenge awards, but also Morgan has earned a reputation for his marketing prowess in the highly competitive world of catering to luxury consumers.   Morgan will be the keynote presenter to kick off the Woodworking Network Leadership Forum on August 21 (the day before IWF opens) at the Georgia World Congress Center. 

In his keynote titled, Leadership by design, Morgan will discuss the importance of professional design in all aspects of your business including design, manufacturing, and marketing.   According to Morgan, it is essential to integrate a solid design professional or professionals within your front office operations. The organization must have individuals who have experience in the interior design industry but also be able to take on and understand construction techniques at the shop floor level.

Bespoke has one multiple Craftsman's Challenge Awards.

His presentation at the 2018 Cabinets & Closets Conference & Expo in Pasadena, Selling directly to the luxury consumer, received outstanding feedback from the audience.  Morgan stresses that it is critical to employ professionals that understand market-viable design and long-term design trend history.   Morgan will also discuss the importance of hiring talented craftspeople and what Bespoke does to retain them indefinitely. 

He will also address how Bespoke has successfully linked itself to other luxury brands and how you can link your product with other luxury brands to “ride on the coattails of their recognized luxury brand status."
 
Woodworking Network Leadership Forum at a glance
Target Audience: C-Level management, rising stars and innovators from across the wood products industry including CEO’s, owners, team managers and entrepreneurs and investors
Sponsor:  JB Cutting, Inc.
 
 
9:00 AM  – 10:00 AM - Keynote -- Leadership by Design (presented by Keith Morgan)
 
10:00 AM - 11:00 AM - Building Bigger, Taller and Stronger with Wood: How Mass Timber is Rolling out in the U.S.
Products such as cross laminated timber, popular in Europe for more than 20 years, are now making their way into North America in a serious way, with manufacturers in Oregon, Washington, Montana and Alabama coming onstream and innovative new timber buildings appearing in many of our cities. In this presentation, Iain Macdonald, Associate Director of the TallWood Design Institute, will describe mass timber and how it is changing the way America builds. He will cover manufacturing, technical barriers and how they are being overcome, expectations for market growth, and what it means for providers of non-structural wood products.
 
11:00 AM - Noon - A Unique Technology, in a Unique Part, for a Unique Industry
Each item is unique, and in woodworking, this is even truer than any other industry. But how could we identify the unique history of each unique part? And how can we use that information to help measure quality, control process flows, and improve inventory accuracy? Using integrated RFID technology to create a unique identity for each piece, American Woodmark Corporation has seen continuous benefit and value.  Henry Nisiobincki will show how a simple low-cost addition to each piece can be the solution for endless cost-savings, as well as the platform for future innovation.
 
Noon - 1:00 PM - Networking Lunch
 
1:00 PM - 2:00 PM - Nanotechnology: Small to the World, Big to the Industry
There's an unprecedented multidisciplinary convergence of scientists dedicated to the study of a world so small, we can't see it - even with a light microscope. Mike Hetherman, president, owner and CEO of Willis - a North American distributor of globally branded building materials and a prominent voice in the design community, will address the field of nanotechnology, the realm of atoms and nanostructures. Nanotechnology is so new, no one is really sure what will come of it. What we do know is that nanotechnology is making its way into the world of building materials. Join us for an intriguing session which will outline the basics of nanotechnology and how it’s being used to revolutionize our industry.
 
2:00 PM - 3:00 PM - The Business Case for Diversity
Diversity is quite possibly the best source of innovation and creativity in our industry, according to Whitney Pyle who is also a Woodworking Network Class of 2017 40 under 40 winner. Whitney will discuss her career path through the industry as a female. "The construction and woodworking industries as a whole lack diversity," said Pyle.She said many times when she attended industry events people would presume she was just somebody's spouse. "Together, we will unpack the reasons why, we’ll discuss why it’s important to change it, what we can do to change it," said Pyle. "We’ll also discuss what steps to take to ensure all people become integrated and engaged in our organizations and our industry."
 
3:00 PM - 4:00 PM - Understand the New Consumer
This presentation lead by Mike Hetherman, will unearth two very distinct types of consumers – the NEO and the Traditional – and how they are powering our economy.  Discover why targeting one versus the other will drastically change your sales, marketing and pricing strategies forever. You’ll learn who spends the most, most frequently, and find out more about their values, attitudes and, ultimately, buying behavior and communication preference.  Most importantly, you’ll learn how to quickly connect with your customer, close jobs faster, work less and maximize your profits.
 
4:00 PM - 5:00 PM - 40 under 40 leadership panel:
Woodworking Network’s 40 under 40 award recognizes those individuals that have made a difference in their careers, their companies, their communities and to the industry.  Benchmarks include productivity, profitability, social good, innovation, peer inspiration, product development and organizational leadership. 
 
This illustrious panel, made up of members of the Class of 2018 and alumni, will address their leadership journey and offer insights into the future of the industry.
 
The Leadership Forum is followed at 5:30 PM by a Leadership reception to recognize the 40 under 40 Class of 2018. 
 
All registrants for the Leadership Forum are invited to attend. Registration to attend IWF is included in the cost of admission.  Click HERE to register for the Leadership Forum
 

 

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