ATLANTA - A leading global supplier of liquid and powder coatings, Axalta will exhibit its wood coating products and services at the International Woodworking Fair, Aug. 22-25 at the Georgia World Congress Center in Atlanta.

Four-time NASCAR Cup Series Champion Jeff Gordon will make a special appearance at Axalta’s Booth C-1562 on Wednesday, Aug. 22, from 3:00 to 5:00 p.m.

At IWF, Axalta (NYSE: AXTA) will display its latest technology, Amarium Pre-Catalyzed Lacquers, known for their ease of use, fast dry time, and durability. They also offer excellent clarity and provide enhanced UV protection, Axalta says, and the premium, single component finish is ideal for cabinets, furniture, and other interior wood surfaces.

Axalta will also present new label designs which have been rebranded to directly represent the technologies contained in the cans. The new labels were designed to help customers identity the products more efficiently.

“We are excited to share our latest innovations at one of the top woodworking trade shows in the world,” said Carl Gaynor, Axalta’s Wood Coatings marketing director. "IWF is the ideal venue for professionals in our industry to become familiar with our new brand, and see first-hand how we plan to shape the future of our business as we continue to provide dependable solutions to our customers.”

Since 1806, Axalta has been one of the leading wood coating manufacturers and serves diverse markets and customers such as OEMs, applicators, and distributors with a variety of technologies including  waterborne, solvent-based, waterborne UV and 100 percent solids UV coatings that enhance and protect wood and alternative wood substrates.

For more information on Axalta’s wood coatings business, please visit, and for more information on Axalta, go to

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