A wood finish simulator that projects high definition grains and colorants on 3D wooden furniture designs has been developed by ICA, the Italian manufacture and marketer of special coatings for wood.

From today, it is possible to choose the color of your wooden furniture using the innovative Wood Look technology. This is the latest outcome of the ongoing research carried out in the laboratories of ICA, an industrial group based in Civitanova Marche (in the central-Italian province of Macerata) that ranks as one of the leading names in Europe in the manufacture and marketing of special coatings for wood. The group has now developed a software program for the virtual treatment of wood with high-definition ICA colors and effects.