The market for sustainable building and remodeling is maturing, driven by improvements in panel, adhesives, and other materials. Consumer expectations are also changing, with formal green pedigrees less important than credible explanations about why materials are green.
'Green Building Today & Beyond' takes a look at these and other trends in sustainability that will help your business capitalize on contemporary sales opportunities. Changing consumer sentiment finds buyers today are less prone to geen sticker shock if the safety and other beneficial attributes of sustainable materials are clearly explained. This is especially true for millennial-generation consumers, who readily place a premium on societal and personal benefits of sustainable and envinromentally conscious products and materials in their home.