SAN FRANCISCO - TaskRabbit, the online on-demand services platform that lets users hire people to help them move, clean up, or assemble furniture, has been purchased by Ikea. Ikea made the purchase after realizing that most of TaskRabbit's users were hiring people to help them assemble Ikea furniture.
“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier,” Ikea CEO Jesper Brodin said in a press release. “Entering the on-demand, sharing economy enables us to support that. We will be able to learn from TaskRabbit’s digital expertise, while also providing IKEA customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer.”
Ikea tested TaskRabbit in its stores in London last year and plans to implement the service in U.S. stores and more U.K. locations. Additional countries may be added later.
“With IKEA Group ownership, TaskRabbit could realize even greater opportunities; increasing earning potential of Taskers and connecting consumers to a wide range of affordable services,” TaskRabbit Stacy Brown-Philpot said in a press release.
TaskRabbit will continue to operate independently. Financial details of the purchase weren't disclosed.
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