HIGH POINT - Cilek Kids’ Room is opening warehouses in Riverside, California and Lexington, North Carolina, as part of the Turkish furniture company's efforts to grow business in the United States.
The youth furniture provider also has established a 6,000-square-foot showroom at the International Home Furnishings Center in High Point, and said it will open corporate offices and hire a national sales force. Company President Talha Cilek has relocated to the United States with his family to oversee the expansion efforts.
“We’re looking to change the juvenile segment in the U.S. with our focus on kid-friendly and innovative designs” Cilek said. “Our growing office and warehouse presence gives us the ability to deliver our products in a timely manner for retailers looking for kids’ furniture that sparks the imagination and gives young people a space to call their own.”
With products targeted for children between 3 and 12, the company currently offers 100 SKUs across five different, lines. Included are themed beds, cribs, and "smart desks" with Bluetooth connectivity.
“Our products are fun, creative and designed to spark children’s imaginations,” Cilek said. “We see great opportunity here."
The furniture will continue to be manufactured at the company's 212,000-square-meter lean facility in Turkey.
Cilek was founded in 1995 in Turkey. In 2004, the company started its Cilek Foundation to donate 10 percent of its net profit to under-privileged children in Turkey and neighboring countries. Cilek USA Inc. was established in 2015. Cilek Kids’ Room sells in 444 retail outlets across 66 countries, and employs 2,000 people worldwide.
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