Cabinet & Furniture Firms Jump Into Reality TV Marketing Mix
Office Spaces
"Office Spaces" follows the step-by-step renovations of BrandStar's new headquarters from design to installation. Host and Interior Designer Kalyn Rothaus builds excitement as viewers get a behind-the-scenes look at the renovations taking place to transform an outdated warehouse into a modern hi-tech office space.

Photo By BrandStar

Host and Interior Designer Kalyn Rothaus builds excitement as viewers get a behind-the-scenes look at the renovations taking place to transform an outdated warehouse into a modern hi-tech office space.

Reality design shows have been on the airways for sometime -- with early hits like HGTV's "Trading Spaces" and "Ellen's Design Challenge," or Spike TV's "Framework." Cabinetry and furnituremakers also have jumped aboard the marketing effort, joining the latest addition to the genre "Office Spaces" featuring interior designer and host Kalyn Rothaus who will work with Innovation Cabinetry for office kitchen cabinets and Mayline for office furniture.

From producer BrandStar, which also created Lifetime TV's "Designing Spaces," a new 9-part, reality office design series debuted on Lifetime, Sept. 24 at 7:00 a.m. Eastern and will follow Rothaus as she manages the renovations on the company's new office building from design to installation.

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Her challenge is to take an outdated warehouse and transform it into a modern hi-tech office space along with transitioning BrandStar’s 135 employees from its previous 22,000 square feet building with four floors to a new 11,000-square-foot space across two buildings.

In the first episode, viewers meet Rothaus and BrandStar Chairman & Founder Mark Alfieri and COO Carmen Marston Feinberg.

"I can’t wait for viewers to see the latest technology from the commercial office industry," says Rothaus.  

Additional contributed products/ services from the biggest national names appearing in the premiere episode include: SMART Technologies (a 55” and 84” SMART Board), VIMtrek (BIM software), Armstrong World Industries (ceiling tiles with Total Acoustics™), Acuity Brands (smart lighting systems), 2/90 Sign Systems (personalized name signs), Arnold Furniture (custom designed furniture), Barco (visual collaboration solutions), Avenue C from Canteen (micro-market vending with fresh, local food & beverages), CARVART (glass partitions, hardware, doors), COMPAC (workplace quartz and marble surfaces), Dynasound (ambient sound solutions), Noble Environmental Technologies (decorative wall treatments), Innovation Cabinetry (cabinetry for the office kitchen), Mayline (office furniture), Milestone Systems (digital security software), Axis Communications (video surveillance cameras), Wiring.com (wiring to create a connected building), BSA Corporation (General Contractor) and ICON Design Group (Architect).
 

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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.