IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced that Floor Coverings International, North America’s leading in-home design floor coverings brand with 85 locally-owned and operated franchises, and ShelfGenie, the cabinet storage solutions company with 130 franchises in operation, have used IMN’s Loyalty Driver for Franchise™ to tackle their email communication challenges head on.

The 44th annual NeoCon, the National Exposition of Contract Furnishings, will be held June 11-13, 2012 on 10 floors of The Merchandise Mart in Chicago, IL.