A regional marketplace for woodworking professionals

April 17-19, 2024 | Schaumburg Convention Center, Schaumburg, IL
Wood Pro Expo 2019 Conference Schedule


"Where Design meets Manufacturing"

Wednesday, March 6,  Keynote,  All conference attendees: --  8:00 a.m. - 8:50 a.m.

David Linda, founder and former president of SpaceMan Home & Office:  How I launched a closets business and retired early

David Linda



WOOD PRO TRACK, sponsored by CMA - Improving Shop Operations
Wednesday, March 6

9:00am – 9:40am
Guy Bucey:  Leadership Matters

Guy Bucey, Director of Operations for Inova LLC, is a 32-year old decorated Marine who served two deployments in Iraq. After retiring from the military, he took up woodworking as a therapeutic hobby and even entertained the idea of starting his own custom cabinetry business. In the fall of 2015, with the prospects of increased sales and rapid growth coming to Inova’s near future, Guy decided it was time for the Inova team and himself to adopt and fully embrace the Lean Manufacturing philosophy and all that goes with it.

Guy Bucey

9:50 a.m. – 10:30 a.m. 
CNC Tips & Tricks
CMA members provide operations guidance on the CNC cutting technologies for the small to medium shop, moderated by Amanda Conger. 

10:40 a.m. – 11:20 a.m.
Adam West: Finishing expertise and tips

Conventional wisdom on sanding is not always right, and after a couple decades watching missteps leading to disastrous results, tech expert Adam West is speaking up.

Adam West
11:30 a.m. – 12:30 p.m.
Scott Wunder: Building a woodworking business
Enjoy your day job and you’ll never work a day in your life.  Scott Wunder will share how he turned his passion for wood into a real business.

Scott Wunder

12:30 p.m. – 1:20 p.m.

1:20 p.m. - 2:10 p.m.
Will Sampson: FDMC Pricing Survey

"Solving the Pricing Puzzle" --  the session will address the perennial pricing issue facing woodworking companies.  Learn if you are you charging the right price for your work.  Sampson takes you inside the results of the 2018 FDMC Pricing Survey for custom woodworking. You’ll learn what other shops charge for the same work, fundamentals of pricing custom work, and common pitfalls to avoid in your pricing process.


Will Sampson

2:15 p.m.
Buses depart 
for tour of Carocraft Cabinets followed by a reception at tour sponsor, Biesse America.


CLOSETS CONFERENCE, sponsored by ACSP and Closets & Organized Storage Magazine. Laurel Didier, Publisher will present "State of the Home Organization Industry" new research statistics throughout the program
Wednesday, March 6


9:00 a.m. – 9:40 a.m.
Lisa Carlquist: Growing your Closet Business
Learn the importance of making an investment of time and money in marketing strategies. Other factors leveraging success include a detail-oriented approach and a knack for hiring the right people at the right time.

Lisa Carlquist

9:50 a.m. – 10:30 a.m.  
Panel Session: Venturing out of the Closet 

Our panel of successful entrepreneurs will discuss new niches worth exploring beyond the closet, including hide-a-beds. Participants include closets franchise Bella Systems CEO Joe Lonardo, Ben Chapman of CabTeq, with the discussion moderated by closets industry veteran David Linda. 

10:40 a.m. - 11:20 a.m.
Panel Session: Trends in Design 
Trend spotters discuss what is the latest in design for closets and home organization and what to watch for. Participants include Kathleen Jacobson, The Couture Closet; Robert Bass, Kessick; and Marianne Gamsby, More Space Place.

11:30 a.m. - 12:00 p.m.  
Brian Kraff: Technology of Marketing: How Remodeling Businesses Go from Nowhere to Page One in 3 Simple Steps
Learn insider secrets that could increase your profitability (and maybe help you spend more time vacationing next year.) Kraff, Founder and CEO of Market Hardware, has worked with remodeling professionals nationwide over the last 13+ years. His team at Market Hardware has launched hundreds of web marketing campaigns specific to the remodeling industry. And now’s your chance to get the scoop on their secrets. 

Brian Kraff

12:00 to 12:30 p.m.

State of the Closets Industry -- Laurel Didier, Publisher, Closets & Organized Storage

Laurel Didier will reveal results of the exclusive study of the North American closets and home organization industry.

Laurel Didier

12:30 p.m. - 1:20 p.m.



1:20 p.m. - 2:10 p.m.
Mike Hoffer:  Love it or List it, Carolina Closets Plus

Mike Hoffer is co-founder, and president of Carolina Closets Plus, located in Chapel Hill, North Carolina. Carolina Closets Plus is the exclusive home storage design and installation team in central North Carolina for HGTV's "Love It or List It.”   Hoffer will share his experience of working with HGTV and how that venture developed.

Mike Hoffer

2:15 p.m.

Buses depart for tour of Carocraft Cabinets followed by a reception at tour sponsor, Biesse America.



Thursday, March 7, Charlotte Convention Center
9:00 a.m to 9:50 a.m. Free Keynote -- Brian Kraff
Expo Hours -- 10:00 a.m. to 5 p.m.
Free Networking and Learning events
10:30 a.m. to Noon --Panel & Components Trends
1:00 p.m. to 2:30 p.m. --Software Trends
5:30 p.m. - 8:00 p.m. -- Top Shelf Design Awards Reception, sponsored by JB Cutting, CCF Drawers and KCD Software.
Join us at the Nascar Hall of Fame to celebrate the award-winning designers at this gala reception.

We will also recognize the two Top Choice exhibitor winners at the reception.
The Nascar Hall of Fame is connected to the convention center.


Friday, March 8, Charlotte Convention Center
7:30 a.m. to 8:50 a.m. -- CMA “What’s Your Problem?” roundtable discussions/free breakfast (hosted by Weinig Holz-Her USA)
Expo Hours -- 10:00 a.m. to 3 p.m.
11:00 a.m. to 11:30 a.m. @ Woodworking Network Booth #130
Free Networking and Learning events
10:30 a.m. to Noon --Hardware Trends
1:00 p.m. to 2:30 p.m. -- CNC Trends



Wood Pro Expo Illinois | April 17-19, 2024
Schaumburg Convention Center, Schaumburg, IL

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