A regional marketplace for woodworking professionals

June 8-10, 2021 | Palm Beach Convention Center, West Palm Beach, FL
Speaker Bios




Rich Harshaw, CEO, Level 10 Contractor Opening Keynote-Generating more customer leads and salesJune 8, 8:00 a.m.

Rick Harshaw stresses that creating a winning marketing strategy starts with knowing who you are as a company.  He specializes in helping remodeling and home services contractors and is the author of Unlocking Unlimited Lead Flow: A Blueprint for Remodeling & Home Services Contractors. He will draw upon his vast experience in the marketing and advertising industry to discuss how to generate more high-quality customer leads that result in sales. His expertise spans copywriting, strategic planning, business development, marketing strategy and media buying. 


Tom Grandy, Grandy & Associates - Morning keynote - Tom Grandy:  The 15 things all successful companies have in common, June 9, 9:00 a.m.

Tom Grandy is an industrial engineer by training, has worked as the general manager of a service company, and was previously the Director of Company Development for Dial One franchise. Tom founded Grandy & Associates in 1987.  For the past 34+ years his vision has been to "Teach contractors how to run profitable businesses." 


Kenn Busch, Material Intelligence - Morning keynote - Climate Positive Now: How to Tell the World's Greatest Materials Sustainability StoryJune 10, 9:00 a.m.

Kenn Busch is the founder of Material Intelligence and ClimatePositiveNOW.org. He's a longtime journalist in the North American interior and furniture design markets and covers major materials and furniture design fairs in the U.S. and Europe. Kenn has been creating certified educational content for architect and interior designers for over 15 years, and consults with materials suppliers striving to turn sustainability into a competitive advantage. A veteran public speaker, he has presented to industry audiences throughout North America, Europe and Asia. Kenn created the Materials Pavilion at the NeoCon Contract Furniture fair, which became the exhibition's most visited booth for several years running. 


Brian Clancy, owner, Clancy Woodworking - CNC essentials for the small shop, June 8, 9:10 a.m.
Clancy Woodworking is a family owned and operated business that has been providing award winning custom millwork solutions since 1999.  Brian will discuss what small shops need to maximize their CNC production.


Diana Viera, Managing Partner, Italkraft New York - Designers' ForumJune 8, 10:10 a.m.


Jeff Bruzzesi, Closet Factory Virginia Beach Designers' ForumJune 8, 10:10 a.m.
Eric Marshall, Kitchens and Closets by DEA, and President, ACSP - Installation 101, June 8, 11:10 a.m.

Kelly Victor-Burke, majority owner, CEO of Burke Architectural Millwork - Bold ideas for the post-pandemic world, June 8, 11:10 a.m.

As a woodwork manufacturing advocate, Kelly conceived of and led a team of dedicated innovative business owners, educational partners and industry organizations to create the first 21st century approved Department of Labor registered apprenticeship in woodworking, “Woodwork Manufacturing Specialist.”

Edward A. San Juan, president of E. F. San Juan, Inc. - Bold ideas for the post-pandemic world, June 8, 11:10 a.m.

E.F. San Juan is a third-generation, 90-person custom millwork and cabinetry manufacturer located in Northwest Florida.  Edward earned a Finance degree and an MBA from the University of Florida.  In 2019 he led his team on a complete rebuild of the company’s facilities after they were completely destroyed by Hurricane Michael in October of 2018.


Lois Snider, Periwinklers Custom Cabinetry & Millwork - Bold ideas for the post-pandemic world, June 8, 11:10 a.m.

Lois Snyder has spent 40 years as a designer, craftsman, cabinetmaker.  Upon graduation from SUNY College with a bachelor of fine arts degree in woodworking she moved to NYC and founded Benedek Snyder Designs, a custom cabinet company.  After 20 years in New York, Lois moved to Florida where her love of Windsurfing could be enjoyed year round. Eventually founding Periwinklers located in Tarpon Springs. Periwinklers focuses on residential custom cabinetry and restaurants in the commercial sector. 


Will Sampson, FDMC editorial director - Solving the pricing puzzle, June 8, 1:30 p.m.

William Sampson is a lifelong woodworker, and he has been an advocate for small-scale entrepreneurs and lean manufacturing since the 1980s. He was the editor of Fine Woodworking magazine in the early 1990s and founded WoodshopBusiness magazine, which he eventually sold and merged with CabinetMaker magazine. He helped found the Cabinet Makers Association in 1998 and was its first executive director. Today, as editorial director of FDMC magazine he has more than 20 years experience covering the professional woodworking industry. His popular "In the Shop" tool reviews and videos appear monthly in FDMC.
Wendy Scott, Boutique Closets and Cabinetry - Paid versus Free Marketing, June 8, 1:30 p.m.
David Biggs, Woodworking Network - Paid versus Free MarketingJune 8, 1:30 p.m.
Mike Foti, Innovate Home Org - Paid versus Free MarketingJune 8, 1:30 p.m.



Wood Pro Expo | June 8-10, 2021
Palm Beach Convention Center, West Palm Beach, FL

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