How to use PR effectively
September 14, 2018 | 2:59 pm CDT

LANCASTER, PA -- Just added to the Wood Pro Expo Lancaster education agenda is the session "How to use PR effectively."  Presented by Amanda Eden, director of public relations/media strategist at Stoner Bunting, the presentation will address best next steps to take if you have completed a high-profile project or hired a well-known designer?

Amanda Eden

Learn how to attract media attention and gain coverage of your firm by using effective PR strategies with digital marketing and social media.
Also presenting will be Carroll Henning, Marketing Director for Woodworking Network.

"The home and building products industry is filled with innovative products and brands aimed at everyone from middle-class consumers in suburbia, to the influential and powerful movers and shakers of the architecture and design world," said Eden. "Some of these brands and products are about as niche as niche gets. And on top of that, marketers are tasked with executing social media strategies for companies and organizations that have extremely narrow and hard-to-reach audiences. What are the keys to making it all work?"
Eden said it takes a combination of experience, planning, strategy, and education.

About Wood Pro Expo
Wood Pro Expo is the regional show series that brings education, equipment, and supplies close to cabinetmakers and custom woodworking businesses around the country. It will include a strong educational program on best practices for shop production, and as well as an expo oriented to equipment and supplies geared to the small and medium size shops, including CNC basics, employee recruitment, finishing, lean manufacturing, business management, software, and shop safety.
Launched in 2014 in Baltimore, Wood Pro Expo was first held in Lancaster in October, 2017.  It returns to Lancaster October 18-19, 2018 and Charlotte March 16-18, 2019.


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About the author
Harry Urban

Harry Urban is the publisher of  the Woodworking Network.  Urban has more than 30 years of experience in business-to-business publishing, trade shows and conferences. He has travelled extensively throughout North America and overseas visiting and reporting on major manufacturing facilities and trade shows.