General Finishes to spotlight Enduro Pro series at WPE Lancaster
General Finishes Enduro RTM Stain System

MANHEIM, Pa. – General Finishes will display its water-based Enduro Pro series of stains and finishes at Wood Pro Expo Lancaster, Oct 12-13 at Spooky Nook Sports.

General Finishes has produced quality wood coatings for 95 years with a focus on water-based technologies for the last 30 years. 

The company’s Enduro line of water-based stains and finishes are designed for the professional and OEM markets. Enduro coatings meet or exceed KCMA specifications and are VOC compliant in all 50 states.

General Finishes says Enduro RTM (Ready-To-Match) Stains allow professionals to efficiently match any stain color with ease. RTM Stains are made with dye/pigment combinations. They are available in 12 stock colors and a clear base that can be intermixed to create an endless number of colors. 

New to the Enduro line in 2023 are 2K Poly and Pro Series Polyurethane.

General Finishes Enduro Pro 2K Clear Poly Flat

Enduro 2K Clear and White Polys are 2-component polyurethane topcoats. General Finishes says they are its most durable topcoats for any interior or exterior commercial application. The finishes can be applied over powder coatings, pre-primed steel, fiberglass, MDF, and all wood surfaces. Custom factory tinting is available. 

Enduro Pro Series Polyurethane Clear and White are tintable, self-crosslinking polyurethane/acrylic topcoats engineered for the contractor market. Their high solids provide fast build and 2-coat hide.

See General Finish Enduro Pro series products at booth #309. Learn more at

Additional resources:
General Finishes' professional catalog
General Finishes retail catalog

Wood Pro Expo Lancaster 2023
2023 Wood Pro Expo Lancaster Registration

About Wood Pro Expo 
Wood Pro Expo is a regional event for woodworking businesses that brings together suppliers and experts for a localized presentation of equipment and supply solutions. WPE includes a strong educational program on best practices for shop production and business management. The expo features a wide variety of equipment and supplies mainly geared to small and medium-sized shops.

Wood Pro Expo Lancaster takes place Oct. 12-13, 2023 at Spooky Nook Sports/Warehouse at the Nook in Manheim (Lancaster County), Pa. For information visit For exhibitor information contact Lewis Goldman at [email protected] or 800-969-2212. 

More upcoming Woodworking Network events 
Executive Briefing Conference, Sept. 26-28, 2023, The Broadmoor, Colorado Springs, Colo. 

Wood Machinery & Supply Conference & Expo (WMS), Nov. 2-4, 2023, International Centre, Mississauga, Ontario.

Closets Conference & Expo / Wood Pro Expo Illinois, April 17-19, 2024, Schaumburg Convention Center, Schaumburg, Ill.

Salon Industriel du Bois Ouvré (SIBO Expo), Oct. 24-26, 2024, Centrexpo Cogeco, Drummondville, Quebec.


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About the author
Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.