Three Italian trade shows launch concurrently
Posted by Larry Adams
August 11, 2022 | 2:21 am CDT

Milan – Three shows are coming together this fall in Milan to create new business opportunities.
The three shows are: the 33.BI-MU international biennial exhibition of machine tools, robotics and automation systems, additive manufacturing, digital and auxiliary technologies; the Xylexpo, a biennial exhibition of woodworking technology and components for the furniture industry; and Viscom Italia, Europe's leading visual communication trade fair.

The three events kick off on the second week of October 2022 at Rho-fieramilano expo centre. The fully integrated BI-MU and Xylexpo events start Wednesday, Oct. 12 and run through Saturday, Oct. 15. The Viscom Italia show takes the stage Thursday, Oct. 13 until Saturday, Oct. 15, in Halls 8/12.

The co-located events are organized by Acimall, the association of Italian woodworking machinery manufacturers (Xylexpo), and Ucimu-Sistemi per produrre - the association of Italian manufacturers of machine tools, robots and automation (33.BI-MU), and Reed Italia Exhibitions.

The organizers’ decision to co-ordinate their event calendars allows fair participants the chance to best utilize their time and grab all the opportunities available, giving visitors the possibility to participate simultaneously at all three events.

"Viscom Italia is a great opportunity for all companies wishing to keep up to date with the latest industry trends and experience innovative technological solutions in the field of digital printing, engraving/laser, screen printing, embroidery, interior decoration and visual merchandising," said Massimiliano Pierini, Reed Italia Exhibition’s managing director. "BI-MU and Xylexpo exhibitors and visitors will indeed be inspired by the countless sustainable applications and materials to create new products and communication models with high visual impact."

Riccardo Gaslini, head of the organizing secretariat of BI-MU, organized by EFIM, said, "BI-MU and XYLEXPO have been working together for two years now to offer both event participants a comprehensive and rewarding visiting experience. This is why we co-ordinated the total permeability of the two Instrumental Mechanics exhibitions. Joined by Viscom Italia, it will certainly help attract greater visitor numbers, benefiting everybody participating at the fair. As trade fair organizers, we are highly aware that the over-lapping events will help make the district more lively and vibrant, and a big plus thanks to the enhanced services provided by Rho-fieramilano to meet the needs of the larger number of operators in each of the halls."

Dario Corbetta, director of Xylexpo, said, "We are living in a period of great transformation where it is necessary to be a bit more daring and strive to make new choices. The up-coming exhibition highlights the will of the entire wood and derivative technology protagonists to experience a new way to come together, seizing all the opportunities of a new age where production processes are becoming increasingly transversal and the search for solutions can be extended into 'neighbouring worlds.' This also applies to digital printing, currently an ever increasing new trend in furniture and surface finishings."

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