Wilsonart to launch high-def antimicrobial laminates at KBIS 2016
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LAS VEGAS - Wilsonart says it will launch an HD (high-definition) laminate surface with antimicrobial protection, among five major product lines that will debut at the 2016 Kitchen & Bath Industry Show in Las Vegas next week.  Antimicrobial expert Dr. Charles Gerba aka “Dr. Germ,” microbiologist and Professor at the University of Arizona will be at WilsonArt's booth. 
 
Also at the t the Wilsonart booth will be industry voices Danny Seo, green lifestyle expert and editor-in-chief of Naturally, Danny Seo Magazine; Pam Kueber, publisher of Retro Renovation; Grace Jeffers, design historian and materials expert; and
 
The brand new Wilsonart HD Laminate with Antimicrobial Protection and AEON Scratch & Scuff Resistance; four new additions to the Wilsonart Residential Laminate Collection; four new Wilsonart Quartz items; seven Retro Renovation by Wilsonart, part of its Virtual Design Library “Retro” category; and 19 new additions to the Wilsonart Solid Surface Collection.
 
Wilsonart HD Laminate with Antimicrobial Protection
Wilsonart is continually improving upon its laminate products to provide the most innovative surfacing solutions. Wilsonart HD Laminate now combines the most dramatic designs and textures with Antimicrobial Protection and Enhanced Scratch and Scuff-Resistant AEON Technology to produce the best laminate for countertops and work surfaces. All Wilsonart HD Laminate designs will include this enhancement. Wilsonart’s enhanced antimicrobial protection is built directly into the laminate to protect the surface against damaging microbes such as mold, mildew, and bacteria that cause odors. Visit www.wilsonart.com/laminate/wilsonart-hd for samples.
 
Wilsonart Residential Laminate
Four new designs from the Wilsonart® Residential Laminate Collection closely resemble the natural look and sophistication of stone, without sacrificing the durability and sustainability of laminate. Visit www.wilsonart.com/laminate for samples this spring.
 
Wilsonart HD Laminate Collection
 
    Cipollino Bianco | Mirage Finish
    Antimicrobial Protection and AEON  Scratch & Scuff Resistance, a dramatic large-scale marble look suggestive of quartz with unique veining and crystal structures in warm neutral tones and deep accents.
    Cipollino Grigio | Mirage Finish
    Antimicrobial Protection and AEON  Scratch & Scuff Resistance, a marble reminiscent of a large-scale quartz with striking movement and unique crystal veining in a warm slate grey.
 
Wilsonart  Premium Laminate Collection
Leche Vesta |Textured Gloss Finish with AEON™, a medium scale abstract resembling packed stone with a white background plus grey and black medium size particulates.
Mercury Vesta |Textured Gloss Finish with AEON™, a medium scale abstract resembling packed stone with a cool grey background plus grey, taupe and black medium size particulates.
 
Wilsonart Quartz
The Quartz Collection celebrates discovery with designs inspired by locations and cultures around the world. The newest introductions range from large-scale veining and movement for a dramatic design, to fine, subtle patterns perfect for a sleek and modern update. Visit www.wilsonart.com/quartz for samples this spring.
 
 Retro Renovation by Wilsonart Virtual Design Library Laminate
Seven nostalgia-driven boomerang patterns designed in collaboration with Retro Renovation’s Pam Kueber and Kate Battle make their debut, joining the Wilsonart Virtual Design Library (VDL) “Retro” category. From “First Lady Pink” to “Rock ‘n’ Roll Ruby,” the colors are designed to appeal to the growing number of homeowners restoring and decorating their kitchens and bathroom in midcentury and vintage style. Visit www.wilsonart.com/vdl for samples February 1.
 
Wilsonart Solid Surface
For a more neutral style, the 19 new Solid Surface designs range from small to large particulates and include varieties of veining and movement. The Collection combines an assortment of neutrals that have grown in popularity in today’s interiors, allowing for a bold mix of materials and pops of color. Grey continues to be a popular color choice, offering a wide range of hue and saturation, while natural shades of white and beige offer a lighter, brighter touch. Visit www.wilsonart.com/solid-surfaces for samples this spring.
 
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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.