CHARLOTTE, N.C. - Lumber Liquidators hardwood flooring maker sponsors the inaugural Atlantic Coast Conference Football Tailgate Tour, which visit each of the 14 ACC Football campuses during the 2016 season, as well as at ACC FanFest during the Dr. Pepper ACC Football Championship Game in Charlotte, N.C.
The centerpiece of the tour will be a 53-foot tractor-trailer wrapped with ACC Football and Lumber Liquidators graphics and images. Inside the truck will be a mix of Lumber Liquidators and ACC Football videos, products, information and equipment. Fans will have the opportunity to win a Lumber Liquidators room makeover and a trip to attend the 2016 Dr Pepper ACC Football Championship Game.
In addition to the Lumber Liquidators truck, the tour will include an exhibit by the Capital One Orange Bowl, interactive games, autographs from ACC Football legends and fan giveaways.
Lumber Liquidators Chief Marketing and Merchandising Officer, Marco Pescara, joined ACC Commissioner John Swofford to announce the sponsorship at the 2016 ACC Football Media Day. "As a Virginia company, we fully understand the passion of ACC fans," said Pescara. "Our customers have this same passion for home improvement. This really drove the partnership and we can't wait for the football season to kick off."
"The ACC Football Tailgate Tour Presented by Lumber Liquidators provides an opportunity to showcase and celebrate ACC Football and unite our fans under a common banner," said ACC Commissioner John Swofford. "We are pleased to partner with Lumber Liquidators and look forward to highlighting our brands this fall throughout our league's footprint."
Van Wagner Sports and Entertainment (VWSE) and Fishbait Marketing developed this partnership between Lumber Liquidators and the ACC. VWSE will also manage the event tour logistics for the Company.
Lumber Liquidators operates 370 locations as North America's largest specialty retailer of hardwood flooring, with more than 400 flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Premier brands include Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House.
The Atlantic Coast Conference, now in its 64th year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. The ACC currently sponsors 27 NCAA sports – 14 for women and 13 for men – with member institutions located in nine states.
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