Kitchen Magic's sales team in Nazareth, Pennsylvania.
Kitchen Magic's sales team in Nazareth, Pennsylvania.
NAZARETH, Pa. - Cabinetry refacing firm Kitchen Magic is partnering with the National Forest Foundation in a tree planting reforestation mission. For every kitchen remodeled by Kitchen Magic, a donation will be made to plant five trees on the customer's behalf.
 
The overarching goal is to raise awareness of the National Forest Foundation's reforestation efforts and help them restore our national forests. Every year, millions of acres of trees are affected by wildfire, insects and disease, and NFF's works to replant trees to help these lands recover.  
The kitchen remodeler's effort launches on April 22, Earth Day, a popular event among advocates for supporting and sustaining forests. Google has adopted Earth Day as an information category this week. The U.S. Department of Agriculture has issued an Earth Day-oriented "green collar" careers study guide (open the PDF), which on page 29 includes a section on careers as a sustainable carpenter (e.g., "Green carpentry means looking for environmentally friendly options in wood, flooring, framing, windows, doors, siding, roofing, and insulation. You may be asked to use sustainably harvested wood." It then explains SFI and FSC.)
 
The Study Guide notes, "More and more companies are recycling leftover/unused wood and/or giving it away to other groups who use wood products. What are the places in your community that accept leftover wood or offcuts?" 
 
This fits with Kitchen Magic efforts, which will plant a ceremonial tree on the grounds of its Nazareth, Pennsylvania headquarters, and hand out seed tags to event attendees. This will allow them to plant the tags and create a wildflower garden around their own home. 
 
"It just made sense," said Internet Marketing Manager, Alessandra Donato.  "We are at 450 home shows, street fairs and events a year, talking to homeowners that obviously care for their homes. We wanted to create a way that allows them to impact the environment in a positive way as well." 
 
As an extension to its refacing business, Kitchen Magic builds new cabinets, since the need for them also comes up in facing projects. "Our very own in-house cabinet makers use only the finest materials to craft your new custom cabinets," the company says. "Our wood is North American sourced, never imported from China and always formaldehyde free; with no danger of off-gassing."
Kitchen Magic says its cabinet refacing specialty, greatly reduces the amount of wood consumed in a kitchen remodel, compared to traditional kitchen remodeling methods. Refacing uses 75 percent less wood materials hence, less consumption and less waste to the landfills leading to an overall positive environment footprint. Kitchen Magic employs 300, and says it has remodeled 50,000 kitchens and services Connecticut, Delaware, Long Island, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island and Pennsylvania.
 
"Kitchen Magic is firmly committed to protecting the environment in everything we do," says Brett Bacho, Kitchen Magic President. "Through our stewardship with NFF, we are replanting our National Forests." 
 
Kitchen Magic says it maintains its commitment to USA Made Products by manufacturing many of its products locally in its Nazareth, Pennsylvania factory.