CIFM-Interzum Guangzhou reports successful open for large live event

Asia’s largest and most comprehensive woodworking machinery, furniture production and interior decor trade fair opened July 27-30 in China.

According to an announcement from Interzum Guangzhou, this was the first major furniture production event to be held after the coronavirus pandemic restrictions have been lifted.

Originally scheduled to take place from March 28 to 31, and traditionally held alongside the China Guangzhou International Furniture Fair (CIFF) office segment, the new date also saw this year's event coinciding with the home installation of CIFF which features household furniture.

The triple events showcase finished furniture, production equipment and raw and auxiliary materials under the same roof, offering attendees a chance to grasp the trade dynamics of the entire industry.

A total of 806 domestic and international companies are participating in the exhibition.

As an industry that mainly relies on physical stores and personal experiences, the pandemic has brought the entire trade to a standstill, with dealers in the region bearing the brunt of holding on to goods and incurring rental expenses for some six months.

However, with the effective prevention and control measures implemented in China, the resumption of business and production is proceeding in an orderly manner. In particular, the positive news of helping enterprises to ease their burden and reduce costs put forward by the Chinese government has ignited hope for the furniture production industry and sent positive signals.

Widely believed that the pandemic has only delayed and suppressed some consumption, the long-term improvement of China's economy has not changed. Economists have forecast that household consumption will experience post-pandemic compensatory growth.



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About the author
Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].