HIGH POINT, N.C. - Ashley Furniture's iKidz Galleries and 20th Century Fox have teamed up for a promotion tied to this summer's Ice Age: Collision Course movie on July 22, 2016. The program kicks off at Spring High Point Market.
The promotion program developed by Imagine Advertising of Norcross, Georgia, “With this alliance, we can offer retailers the ability to integrate their promotions with this hugely successful six billion dollar franchise,” said Flora Stopher, owner of Imagine Advertising, Inc. “The success of the first four movie scores were off the charts and combined, they’ve sold over 60,000,000 DVDs."
The promotion period will run from July 4th through September 5th/Labor Day weekend.
"We're very excited that Imagine brought this promotion to us added Cole Sianko, vice president of marketing for Ashley Furniture. "We've worked with them in the past with their Smurf's promotion and with their Dreamwork's HOME promotion. Working together, we've helped our retailers continually move the needle. My team will work with Imagine to promote this partnership at the High Point Market in our space, so our retailers truly can create the 'Largest Furniture Event in 10,000 years,'" Sianko said.
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