PALM BEACH GARDENS, Fla. - Labor Finders International, Inc., the oldest and largest privately held industrial labor staffing Franchise Company in the United States, is pleased to announce that the company has been awarded the prestigious 2016 American Staffing Association (ASA) Staffing GENIUS Award in the external publication (print) category.
This national awards program, formerly called the ASA Staffing VOICE Awards, recognizes the best and most innovative communications and marketing campaigns among ASA member staffing companies. Labor Finders competed with other staffing firms with more than $100 million in annual sales.
The Genius Award recognized Labor Finders unique marketing endeavor, "Crunch Time", a Targeted Account Campaign (TAC) Program. The TAC program targets 20 prospective accounts per branch office. Each of these potential accounts have a high likelihood of using Labor Finders staffing services, but might present a challenge due to a stonewalling gatekeeper (receptionist), a hard-to-reach decision-maker, or they might have a tight relationship with a competitor. The cleverly themed "Crunch Time", was designed to let potential clients know Labor Finders can take the stress out of finding the right person to fulfill their staffing needs during any kind of employment situation.
The ASA's judging committee commented on Labor Finders Crunch Time by saying, "Highly Original!”
Dan Shube, Chief Marketing Officer for Labor Finders and his marketing team created the fun and unique program, “The program’s theme ‘Crunch Time’ reflected how difficult an environment hiring managers are currently facing. Our goal is to make it easy for our branch managers to effectively communicate to hiring managers in their area that we are here to remove the stress of finding excellent workers. While being named a genius is great, our goal is to help as many companies as possible with their hiring needs, but more importantly, enable as many people as possible to gain employment so they can lead fulfilling lives,” said Shube.
ASA Staffing GENIUS Award honorees will be recognized at Staffing World, the annual ASA convention and expo this October in San Diego, CA.
The annual awards program is sponsored by ASA corporate partner CareerBuilder.
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