BEACHWOOD, Ohio - Omnova Solutions has launched its Insights 2020 Lookbook, featuring the latest in laminate finishes and design trends. This is the fifth volume of the Lookbook’s publication.

“INSIGHTS is an annual celebration of emerging design trends coupled with an intimate view of next-generation decorative surfaces,” said Jane Suchla, creative manager, Laminates and Films at Omnova. “This volume shares designs inspired by the timely occurrences in everyday life, including multi-functional living, exploring one’s connection to nature and the act of mindfulness.”

This edition of the Insights Lookbook, Intent, includes three design narratives with more than 40 new laminate offerings from Omnova.

  • Layer – reflects the variegated and sometimes ambiguous patterns of modern working and living environments, celebrating designs that are intentionally inclusive.
  • Connect – tells the story of our connectedness to nature and to each other.
  • Transcend – recognizes that understanding one's feelings, thoughts and sensations leads to an awakening of both self and spirituality.

The 2020 Insights Lookbook is available for download at

The company says the annual Insights Lookbook brings together designs in stone, metallic, woodgrain and solid colors, demonstrating their relevance for today’s retail, food service, kitchen and bath, RV and other markets. Omnova’s surf(x) 3D laminates are showcased throughout. Also featured are several designs that are available in Omnova's surf(x) Echo and Echo 3D laminates portfolios. Echo laminate designs feature Emboss-in-Register (EIR) technology to produce realistic woodgrain, plank and beautiful stone surfaces with unmatched realism to nature, the company says. 

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