Technology Spurs BriMar's Growth, Earns WOOD 100 Honors
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Technology Spurs BriMar's Growth, Earns WOOD 100 Honors   

Technology Spurs BriMar's Growth, Earns WOOD 100 Honors

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BriMar Wood Innovations Inc., Goshen, IN - A number of factors have contributed to the commercial office furniture company’s continued success, including a “continual diversification of products offerings to participate in wider ranges of our market pertinent to price point and design flexibility,” says Brian Roe, president and CEO. 2011 sales for BriMar rose 12.7%, marking consecutive years of double-digit growth.

As part of its commitment to flexibility, BriMar expanded its production capabilities with the purchase of a larger Holz-Her Contriga edgebander “to update our banding technology, improve our product quality and eliminate costly rework situations.” The company also offers high gloss finishes, as seen on the Kate Spade tables (pictured).

Read more about the 2012 WOOD 100 companies and their strategies for success.

Links to 2012 WOOD 100: Strategies for Success stories

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Marketing Initiatives

Go-to-Market Strategies

Business Strategies

Productivity Enhancements

Technology Integration

Product Innovations

Customer Service

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