Americans are renewing their interest in kitchen remodeling, spurring new design trends for spaces that not only look great but also function well, according to a new Kitchen Remodeler’s Public Opinion Survey by MasterBrand Cabinets, Inc.¹
For many homeowners, the time has come to stop putting off the remodel, with 14 percent of homeowners feeling restored confidence about their personal financial situations to take on such a project. Sixty-two percent of those polled said they have out-of-date spaces in need of refreshing, 37 percent want better kitchen functionality, and 35 percent want more storage.
The return to remodeling reflects a return to the kitchen. As a recent Harris Poll2² noted, seven in 10 Americans are cooking at home more often instead of going out in order to save money. USA Today³ also reported that as the economy improves, many homeowners are looking for ways to renovate their kitchens without breaking the bank.
According to the MasterBrand Cabinet survey, the average amount consumers plan to spend on a remodeling project is $14,100, with the majority of respondents (61 percent) spending less than $10,000. On average, more than a quarter of their remodeling budget is spent on cabinetry.
Here are some design trends that came out of the remodeling survey:
Refreshing and renewing: Today’s homeowners are renewing kitchens through a range of projects: from simply painting the walls to a complete makeover incorporating new kitchen cabinetry. To refresh the kitchen’s overall look, the most popular elements slated for replacement are countertops (76 percent), paint or wallcoverings (70 percent), cabinetry (67 percent) and flooring (64 percent).
Space and functionality: Space and functionality (19 percent) and style or look (18 percent) are the top kitchen issues needing addressing. Respondents want more space in the eating area, a better kitchen layout and enough walking or living space. Nearly 20 percent want more space for appliances and storage.
Opening new doors with cabinetry: Oak is by far the most popular wood type, with 30 percent of respondents choosing it over maple or cherry (both at 17 percent) and laminate (15 percent). Oak cabinetry is more popular among those age 55 or older (30 percent) than for those 35-54 (32 percent) and 18-34 (20 percent). In the South, oak is less popular and cherry is more popular compared to other regions of the country.
When it comes to cabinet stains, light or natural is the most popular for 42 percent, followed by dark stain (24 percent) or painted cabinets (15 percent). Generational differences also impact stain choices: older remodelers lean toward light or natural in an effort to prolong their home’s value, whereas dark stain is more popular among younger remodelers 18-34 (38 percent) compared to those 35-54 or 55+ (both at 22 percent).
Overall, it’s clear that people want to enjoy their kitchens again, opening up new opportunities for businesses to provide products that offer style as well as function. Today’s consumers can also choose from endless options for creating inspiring kitchens, even on tight budgets, putting remodeling within their reach again. Now it’s our turn to reach out to them.
¹The kitchen remodeler’s public opinion survey was conducted by Russell Research an independent survey research firm, on behalf of MasterBrand Cabinets, Inc. Research was conducted in July 2012 among 417 homeowners who remodeled within the preceding 12 months or intend to remodel in the following 12 months.
² ”Seven in Ten Americans Cooking More Instead of Going Out to Save Money,” Harris Poll, May 16, 2012, www.harrisinteractive.com.
³ “Homeowners Want to Add Style to Kitchens, on a Budget,” USA Today, June 6, 2012, www.usatoday.com
Joel Culp is executive vice president of marketing and strategy for MasterBrand Cabinets, Inc. Headquartered in Jasper, Ind., MasterBrand Cabinets is the largest cabinet manufacturer in North America. Its divisions include Aristokraft, Decorá, Diamond, Dynasty, Homecrest, Kemper, Kitchen Craft, Omega and Schrock. MasterBrand Cabinets is an operating unit of Fortune Brands Home & Security, Inc. For more information visit www.masterbrand.com, or contact Joel at firstname.lastname@example.org.
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