Uniboard, North American manufacturer of engineered wood products, introduced a new white melamine — White White 777 — at the 2011 Woodworking Machinery & Supply Expo (WMS), held Oct. 27 – 29 in Toronto, Canada.

''It is undisputedly the most brilliant and brightest white melamine on the market'', said Susan Doherty, product manager, in a statement. "It is not blue white, yellow white or grey white.... It is truly white white."

According to the company, the formulation of White White 777’s titanium enriched pigmentation creates an opaque white paper that allows for an Integra DST exact match HPL as well as edgebanding, 3-D laminate and more.

White White 777 can be seen during the WMS Expo at Uniboard’s booth — #1221.