Silver Spring, MD — Today, D&R International, Ltd. released the Residential Lighting Market Profile–2012, which presents detailed data and analysis evaluating the state of the residential lighting market, including an in-depth look at the full range of major residential lighting technologies–solid state/LED, compact fluorescent, and incandescent light bulbs.
Building on D&R's deep understanding of the residential lighting market combined with extensive research and empirical data, the Residential Lighting Market Profile–2012 provides the key information and implications that utility program managers, retailers, manufacturers, energy efficiency policy makers, evaluators, and regulators need. Here are some key insights:
- Efficient lamps more than doubled their share of the installed base during the past decade, however even more energy savings remains than has already been captured.
- Socket saturation of 60% or greater is attainable, and some regions are on track to reach that level by 2020. Elsewhere, however, sales of efficient lamps have stagnated at levels that cannot increase socket saturation.
- While most lighting programs focus primarily on discounts, price is not the only, nor the main, driver of sales.
"Everyone involved with the residential lighting industry should read the Residential Lighting Market Profile–2012," says Stephen Bickel, D&R's Director of Market Research. "It presents information and insights that can't be found anywhere else, including the simple marketing tactic that can more than double CFL sales without using discounts. Readers may be surprised by some of the information in the report–good news and bad."
The Residential Lighting Market Profile–2012 is produced through D&R's BETTER DATA BETTER DESIGN® subscription service. BETTER DATA BETTER DESIGN subscribers participate in a collaborative project development process to find innovative solutions to their pressing needs and pool resources to develop and conduct field tests of new approaches.
More information about the Residential Lighting Market Profile–2012 and BETTER DATA BETTER DESIGN is available at www.betterdatabetterdesign.com.
D&R will host a webinar about the Residential Lighting Market Profile–2012 on October 16, 2012. For more information, please contact email@example.com.
Source: D&R International
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