CARLSTADT, N.J. – Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the Fall/Winter 2014/2015 edition of PANTONE® VIEW Colour Planner. This multi-discipline color forecast, titled Discovery, highlights the key color palettes for women’s wear, menswear, active wear, cosmetics and lifestyle, as well as industrial and graphic design.
The demand for color information moves at varying speeds depending on the industry. For example, the fashion industry responds to a voracious consumer appetite for fresh product with quick turnover and frequent color modifications. In contrast, other industries, such as automobile manufacturing, focus on high-investment product that involves long-term planning and extensive development cycles.
To address this difference in approach to color planning, PANTONE VIEW Colour Planner Fall/Winter 2014/2015 includes palettes that work in both directions, allowing individuals to curate, balance and temper their color choices according to market needs.
“To discover means to be courageous. By exploring these calm and conservative or deliberately quirky color combinations, we inspire a whole new mode of color expression, one that will successfully pep up consumer interest on the selling floor,” said Laurie Pressman, vice president of the Pantone Color Institute. “Our sense of color is changing. How we edit and curate color is to discover a new way of using and applying it to product. These fresh new color combinations speak to the consumer’s desire for the more unusual and unexpected.”
PANTONE VIEW Colour Planner Fall/Winter 2014/2015 contains the following seven palettes:
Uncovering brings to mind the materials used to decipher the unknown and inform the present. Discoveries are documented through fountain-pen black, charcoal, sepia ink and colored chalks.
With a deep respect for skills and materials, Making is organized and curated to captivate the eye and invite the audience to enjoy the inventive process of making, building, coloring, collaging, stitching and styling. Colors are inspired by a rich auburn, caramel and brown glow, with highlights of hot orange, red and turquoise.
In The Essence, contemporary warm tones are restrained, pasteurized and processed, homogeneous and emulsifying; while, at the same time, compactness is expressed through solid, uncontaminated uniform colors.
No Limits combines heightened and voluptuous colors to create a beguiling ambience with a dramatic cacophony of color that evokes an atmosphere full of vivid richness and blissful excess.
Voyage is a journey through nature, through yellow spaces, where mustard shades mixed with green and turquoise reveal an absence of time and space.
From Beyond delves into a world of violet, red, lilac and burned brown hues, where the colors interweave and blend continuously in complex fluxes. Dark colored textures appear as signs of ancient laser cuts.
In Breakthrough, greens and blues emerge from depths of ghostly, futuristic and unfathomable landscapes. This is a future that comes from the past – an extraordinarily complex future that is interconnected, heterogeneous and attempts to be dynamically adaptable to all scenarios.
Discovery continues our approach to merged color by highlighting mélange and degrades arrangements. This attention to mixing is carried through our choice of color harmonies where more classic hues combine with fast fashion tones to uncover surprising results:
•Finishes continue to be important. Matte is just as important as shine with new extremes, such as super matte and metallic shine becoming more evident.
•A new family of celadon appears this season, coming forward with a cold, mineral quality.
•Yellows grow more golden and green in the winter months – infused with shades of olive oil and burnished qualities perfect for outerwear.
•Greens, so well accepted throughout all product categories, continue to exist as an important, standalone family, but feel more rooted to the earth and inhabit a mineral quality.
•Blues are scattered throughout the different color stories, demonstrating how integrated they are this season. Much like the neutrals, they inhabit different personalities and act as bridge colors.
•Becoming increasingly important, purples continue their expansion into bigger families of violet, grape and imperial purple
•Pinks become less sugary, more shaded and continue on their journey to become less masculine.
•Reds are split in two directions: They create an atmosphere of pinkish reds for a glowing feminine vibe and absorb brick and earthy tones for a more masculine appeal.
•Browns are auburn, leather and living. They act as a bridge between greens and reds and can work amongst other color stories as a background.
•Scattered amongst the different color stories, neutrals display a jarring tonality, ranging between cool and warm tones.
Published bi-annually, 18 to 24 months in advance of the season, the PANTONE VIEW Colour Planner is based on the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world. The book is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing a comprehensive color-forecasting service for multiple design areas.
Within each of the season’s directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette highlights harmonies, suggested color combinations and suitable patterns, fabrics and products according to end use. For added convenience and usability, at the end of each palette section, a printed version of each PANTONE FASHION + HOME Color is featured in perforated swatch form and 1” x 4” detachable cotton strips. The PANTONE VIEW Colour Planner Fall/Winter 2014/2015 also comes with a DVD containing static images of photos used to illustrate the seasonal themes along with a movie version that has music to set the unique mood of each individual palette, and a poster-sized overview of the season.
Pricing and Availability
The PANTONE VIEW Colour Planner Fall/Winter 2014/2015 is available immediately for $750 from Pantone at www.pantone.com/vcpfw2014 or from PANTONE distributors nationwide. Visit www.pantone.com or call (888) PANTONE for a list of distributors. PANTONE VIEW Colour Planner is published bi-annually by Metropolitan Publishing BV.
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