Wellborn Cabinet names chief marketing officer
October 30, 2023 | 5:37 pm CDT

ASHLAND, Ala. — Wellborn Cabinet has appointed Mara Villanueva-Heras as its chief marketing officer. She will be joining the executive team and will be responsible for marketing and product strategy for the company.

“Wellborn’s commitment to quality, service, and building relationships with customers is impressive and something I will help continue and enhance,” said Villanueva-Heras. “I am guided by using data-driven insights to develop marketing and product strategies that will support the goals and growth of the business. I am honored to join the accomplished team at Wellborn Cabinet, expanding our market position, amplifying our brand presence, and delivering value to our customers and end users.”

Mara brings almost 30 years of progressive marketing and leadership experience within the building and construction industry. Most recently, Mara was the Vice President of Marketing for Emser Tile, LLC out of Los Angeles, CA. Prior to that she held marketing leadership roles with CertainTeed Corporation, Armstrong Flooring, KraftMaid Cabinetry and Whirlpool Corporation.

Mara holds a BA degree in Interior Design and an MBA in Marketing and Corporate Strategy from the Ross School of Business at The University of Michigan.

Wellborn is an FDMC 300 listed company. It ranks #49, with $249 million in 2022 sales, on the list of top North American wood products companies.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).