Premier EuroCase To Supply UltraCraft Cabinet Gloss Panels
October 6, 2015 | 2:26 pm CDT

DENVER – Premier EuroCase says it will produce its Reflekt high-gloss acrylic panels for UltraCraft Cabinetry, the largest manufacturer of full-access cabinetry in the United States. The collaboration between the two companies developed when UltraCraft sought a source for increasingly high-gloss surfaces for its custom cabinet catalog.

“Joining with Premier Eurocase to provide our high-gloss acrylic products is in line with our core value of doing business with the best vendors in the kitchen and bath industry," says UltraCraft’s VP Marketing and Product Development, Scot Motzny.

UltraCraft, a division of Norcraft Companies and a part of the MasterBrand family of brands, has been manufacturing high-quality, full-access cabinets since 1986. Its large manufacturing facility and corporate offices are located in Liberty, NC. They specialize in producing two comprehensive lines of cabinetry with 75 door styles in wood, thermofoil, metal, melamine, acrylic, and Eurotek veneers resulting in over 10,000 different door-style/finish combinations.

Premier launched Reflekt in August 2014 and has continued to grow the product line as demand for high-gloss acrylic has popularized in North America. Reflekt panels are crafted using a scratch-resistant and UV stabilized acrylic top layer laminated to carefully selected premium MDF core material. The raw materials are combined in Premier’s Class 100 cleanroom which guarantees the panels have an impeccable surface consistency and are as close to perfect as technologically possible.

UltraCraft offers the Edgewater UltraLux door in scratch resistant High Gloss Acrylic front with a two-tone laser edgebanding. "The two-tone edgebanding creates a look that resembles backpainted glass resting on an aluminum frame," says UltraCraft. It is offered in seven colors, including Racing Red and Mica Metllic. A South Beach version has matching edgebanding.

“We are excited to work with UltraCraft because they’re committed to providing their customers with the highest quality products,” says Andy Wilzoch, president of Premier EuroCase. Headquartered in Denver, Premier EuroCase is a privately-held, full service panel processor that has been specializing in laminating, manufacturing, and innovating since 1987.

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Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.