HGTV's Fixer Upper host Joanna Gaines debuts interior paint collection
May 9, 2016 | 3:07 pm CDT

Photo By Magnolia Home by Joanna Gaines

WACO, Texas – Joanna Gains, co-host of HGTV's "Fixer Upper" launched a new interior paint collection, Magnolia Home by Joanna Gaines Paint.

Following the 2015 debut of her new furniture line, manufactured by Standard Furniture Corp., this paint collection will feature both interior paint options and cabinetry and furniture paint. The line will be produced by KILZ Brand, part of the Masco Coatings Group.


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“Working with the KILZ Brand to develop my own paint collection was an amazing opportunity because paint is the easiest and most dramatic way to transform a space,” Gaines said. “I’m often asked for advice on selecting paint colors and I want to make that process simpler—that’s why I chose 25 classic and effortless colors to launch the new paint line with. I hope these colors come to mean as much to others in their own homes as they do to me.”

The premium interior paint collection is now available on and comes in 25 timeless shades, personally crafted by Gaines. The Magnolia Home by Joanna Gaines cabinetry and furniture paint is available in two colors in a semi-gloss sheen.

“We love how Joanna breathes new life into any space she touches,” said Jodi Allen, chief marketing officer at Masco Coatings Group. “It takes a special eye to see the world not as it is, but as it could be and Joanna does this time and time again. We hope the Magnolia Home by Joanna Gaines Paint collection inspires people to bring her authentic, effortless style into their own homes, backed by the quality and legacy of the KILZ brand.”
For more information about the Magnolia Home products, visit


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Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Managing Editor for Woodworking Network. She has more than 19 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.