ROSENBERG, Texas – Cabinetry firm Benedettini is launching an updated brand identity, which includes a new logo, color scheme and font. The new branding is part of the ongoing growth and evolution of the Rosenberg, Texas company.
“We want the Benedettini name to evoke the feelings of trust, respect, confidence and a competitive edge in the market,” says president and owner, Stephen Benedettini.
“In the nearly twenty years since we started, Benedettini’s standards, practices and products have expanded and evolved. So too must our brand. Through this change, we continue to stand behind our commitment to manufacturing beautiful custom cabinetry with unique design, exceptional craftsmanship and superior quality.”.
The company has experienced steady growth and expansion since its beginning, situating itself in major markets throughout the United States, but it continues to have a strong family history that greatly influenced their new logo and identity.
Achim Burgardt, Benedettini’s Director of Engineering and Development, explains “Our design goal was to update and simplify the former logo and modernize the overall look and feel of the company as we move to expand our offerings to include contemporary frameless and closet product lines.” A small team inside the company along with an outside collaborator worked to create a brand image that was contemporary, approachable and smart with clean lines and a strong presence.
“It was important that our logo and established brand elements exist beautifully alongside our cabinetry and never compete with or detract from images of our products,” says Jordan Compton, Benedettini’s Creative Designer and Coordinator. “This change happened at just the right time” adds Matt Bible, the General Manager for Benedettini. “It corresponds with the completion of our new 55,000 square foot facility.”
The new Benedettini logo is a sharp and elegant simplification of their original logo, the San Marino coat of arms. It reflects the goals and character of the company while honoring the proud Italian heritage of the Benedettini family.
Soon, you’ll see Benedettini’s new look out in public, including on their website, social media accounts, shipping fleet and on all of their products.
Although they’ve made many changes to their outward appearance, Benedettini continues to take pride in their commitment to excellence and strives to build relationships with their customers, partners and friends that last a lifetime. The company adds “We want to thank you for your ongoing trust in us and we look forward to continued success in each of our future projects. We hope you enjoy the new look of Benedettini.”
Have something to say? Share your thoughts with us in the comments below.