One of the web industry's top marketing strategists will teach attendees "How remodeling businesses go from nowhere to Page One in 3 simple steps" March 6 during a session at the 2019 Closets Conference at the Charlotte Convention Center. 

Just as remodeling companies know remodeling, web marketing pros know web marketing. Learning insider secrets from a group that knows both will help attendees learn business-building techniques that could increase their profitability for the rest of the year. 

Presenter Brian Kraff, founder and CEO of Market Hardware, Inc., Bethesda, Maryland, has worked with remodeling professionals nationwide over the last 13-plus years. His team at Market Hardware has launched hundreds of Web Marketing campaigns specific to the remodeling industry. This session is your chance to get the scoop on their secrets, such as how to:

  1. Highlight your most profitable services in the right places (Just sayin': don’t hide the good stuff from Google)
  2. Write content that reads cleanly and relates to your services (which potential customers want to see)
  3. Find high quality inbound links (Hint: bad links could keep you from showing up anywhere)

If any of that sounds like jibberish to you, that’s okay - Kraff will show you the fundamentals and how to implement a plain-English approach that’s been proven to work again and again, and with case study success stories to back it up.

 Brian Kraff was was a web marketing pioneer, an integral part of the group of marketing experts who pioneered pay-per-click and pay-per-lead advertising in 1997, and has been at the forefront of getting customers from the Web ever since. Prior to founding Market Hardware, Kraff was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans.
 
His role as a Founder and Chairman of 13 Colonies Software (now part of Interwoven/HP/OpenText) was a highlight of his experience in the Enterprise Web Content Management space. Brian has a B.A. from Cornell University and an MBA from Columbia Business School.
 
Cabinets & Closets Conference & Expo is co-located with Wood Pro Expo, both operated by Woodworking Network. The event is sponsored by ACSP and Closets & Organized Storage Magazine and FDMC magazine. 
 

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