Learn how to make Google think your closets business is somebody
brian-kraff-market-hardware.jpg

One of the web industry's top marketing strategists will teach attendees "How remodeling businesses go from nowhere to Page One in 3 simple steps" March 6 during a session at the 2019 Closets Conference at the Charlotte Convention Center. 

Just as remodeling companies know remodeling, web marketing pros know web marketing. Learning insider secrets from a group that knows both will help attendees learn business-building techniques that could increase their profitability for the rest of the year. 

Presenter Brian Kraff, founder and CEO of Market Hardware, Inc., Bethesda, Maryland, has worked with remodeling professionals nationwide over the last 13-plus years. His team at Market Hardware has launched hundreds of Web Marketing campaigns specific to the remodeling industry. This session is your chance to get the scoop on their secrets, such as how to:

  1. Highlight your most profitable services in the right places (Just sayin': don’t hide the good stuff from Google)
  2. Write content that reads cleanly and relates to your services (which potential customers want to see)
  3. Find high quality inbound links (Hint: bad links could keep you from showing up anywhere)

If any of that sounds like jibberish to you, that’s okay - Kraff will show you the fundamentals and how to implement a plain-English approach that’s been proven to work again and again, and with case study success stories to back it up.

 Brian Kraff was was a web marketing pioneer, an integral part of the group of marketing experts who pioneered pay-per-click and pay-per-lead advertising in 1997, and has been at the forefront of getting customers from the Web ever since. Prior to founding Market Hardware, Kraff was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans.
 
His role as a Founder and Chairman of 13 Colonies Software (now part of Interwoven/HP/OpenText) was a highlight of his experience in the Enterprise Web Content Management space. Brian has a B.A. from Cornell University and an MBA from Columbia Business School.
 
Cabinets & Closets Conference & Expo is co-located with Wood Pro Expo, both operated by Woodworking Network. The event is sponsored by ACSP and Closets & Organized Storage Magazine and FDMC magazine. 
 
.

Have something to say? Share your thoughts with us in the comments below.

Profile picture for user billesler
About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.