PASADENA, Calif. - The 2018 Cabinets & Closets Conference & Expo, to be held March 27-29 at the Pasadena Convention Center in Pasadena, California, will offer a number of robust and informative sessions for closet organization firms and design professionals.
 
Part of a 3-track conference program (Closets, Cabinets & Lean Management) taking place on March 27, the Closets track will feature a variety of topics for attendees from the business of design, the rules of lighting to new product development and much more. 
 
Closets: Profitability through Innovation
 
Morning sessions:
Panel: Designer Dialogue - Senior designers from top firms across the country share their perspectives on how to balance the art of design versus the business of design.
• Moderator: Denise Butchko 
 
Rules of Lighting - Everything you need to know on how to incorporate lighting into design projects as well as key tips on installation.
• Michael Stubblefield, Tresco Lighting 
 
Panel: Drive Sales with Digital Marketing - Leverage your brand with effective content and social media marketing strategies and web site design. 
• Mike Foti, Innovate Home Org
• Moderator; additional panelists TBD
 
Lunch
 
Afternoon sessions:
Manufacturing versus Outsourcing - Build it or Buy it? Learn the ins and outs of manufacturing versus outsourcing in a lively discussion with two industry vets.
• Mike Carson, Inspired Closets 
• Eric Marshall, Modern Closets & Garage and in DEA Kitchen Remodeling 
 
Panel: New Product Innovation - Q&A with a panel of entrepreneurs on how to expand business opportunities and develop ideas for new products. Plus, a discussion of design and manufacturing challenges, filing patents and much more.
• Jack Z. DeLorean, AttiClosets, DeLorean, LLC
• Lee Goldsticker, Lazy Lee 
• Additional panelists TBD
• Moderator, Michaelle Bradford, Editor Closets & Organized Storage magazine
 
Plant tour

Designer certification

The Association of Closet and Storage Professionals (ACSP) will once again offer designer certification during the conference allowing designers a chance to see the latest home storage products on the market and get certified in the same day.
 

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