If you go to the gym, you go there because you know that by being temporarily uncomfortable, you can improve your body. In contrast, at the spa, you're there to be pampered for short term satisfaction. While both are worthwhile in the correct quantity and timing, I encourage you to look at your business like a gym, not a spa.
“Spa mode” is everywhere. Spa mode exists in government, in people, in food. Spa mode is the reason gas pumps are so stupid and slow. Spa mode is the post office line.