Showrooms can be a critical part of the sales process allowing companies to not only close the deal but to upsell a variety of accessories as well. The showroom is now the second stop when consumers begin their "Buyer’s Journey;” the Internet is the first. Whether it's a separate retail location or a section of a company's design and/or manufacturing facility, it's critical that the showroom features the best of your product and services.

Learn how to create a space that sells and supports your brand, July 18 during the AWFS Closet Symposium. Sarah Reep, Director of Designer Relationships & Education at Masco Cabinetry teams with Denise Butchko, Closet Designer and Content Marketing Strategist, Butchko & Co., to share insights and action items for creating a showroom that sells. Participants will gain insights on how to reset the showroom for today's buyer and manage their digital image so their "website showroom" reinforces what buyers find when they enter the "brick and mortar showroom.

Reep has more than 25 years of experience driving business strategy, mentoring personnel and managing company-wide brand tactics. She oversees multiple cross-functional teams to conduct large-scale trend analysis, emphasizing data-driven and industry-proven metrics when developing new products. 

Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets & Organized Storage magazine since 2003 and is a judge for Top Shelf Closet Design Awards.

The AWFS 2017 Closet Symposium will be held July 18, the day before AWFS Fair opens, at the Las Vegas Convention Center in Las Vegas. During the all-day symposium, participants will learn not only about how to create strategic showrooms from Reep and Butchko but will discover opportunities in garage renovation, outsourcing versus manufacturing as well as other hot-button sessions for closet designers, builders, and garage businesses including a ClosetMaid Pro case study, European design trends, million dollar closets ideas, marketing tips for your closets business, trends in panels and components - a session moderated by celebrity designer Lisa Adams, LA Closet Design, and more.

The event runs Tuesday, July 18, 9 a.m. – 5:00 p.m. Pricing: $229 early bird before June 30; $295 afterward. Visit to learn more about the symposium.

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