CHARLOTTE, NC - Milesi Wood Coatings will present its complete line of high performance Italian technology wood finishing products to end users, distributor partners and friends at the AWFS show in sunny Las Vegas, NV, next July 22nd - 25th.

At Milesi Booth #6529 visitors will discover our products for interior and exterior wood surfaces, wood floorings and our wood stains offer. Our technical and sales team will be available to meet and work closely with small to large manufacturers, designers and architects to identify specific solutions for any aesthetic and technical requirements. Milesi is a brand of the IVM Group, one of the largest and most influential wood coatings manufacturers in the world. 

During AWFS 2015 Milesi Wood Coatings will present two new Natural Effects products: LUA118 Acrylic Self Sealing Polyurethane and HGA19 Hydrocoat Natural Feel Waterborne Finish.

IVM research and development laboratories have always been keenly aware of trends and innovations in furniture design, that’s why we developed two new products that provide superior wood protection while maintaining a completely natural and unfinished look.

LUA 118 is an acrylic, self-sealing polyurethane that is the perfect combination of performance and modern aesthetic appeal. This acrylic product has a low solid content, so it doesn’t fill the grain. It also contains extenders and pigments that compensate for the normal wetting effect. This means LUA118 also has a very low sheen and can be sprayed on any wood where a natural unfinished look is desired. It is the best way to enhance the beauty of open pore woods like oak and wengè since it does not fill the grain of the wood. LUA118 is resistant to yellowing and contains UV filters which protect the wood from color change. It also has very good wear and scratch resistance. It is possible to pigment LUA118 with a maximum of 10% of KMT if a pigmented open pore is needed.

Milesi Hydrocoat Natural Feel HGA19 is an innovative waterborne finish that protects wood without altering its natural appearance. Our Natural Feel finish is perfect for todays modern designs where the natural organic beauty of wood is in the foreground. The HGA19 produces a finish that is soft to the touch and yet provides excellent performance characteristics for maximum protection of the surface. Achieving this natural effect is possible thanks to the perfect balance between opacity and transparency, and to excellent pore definition. Natural Feel finish can be applied by either spray or curtain coating and drying takes place at either room temperature or by forced hot air.

Visit us at Booth #6529 at AWFS 2015 or
Milesi products are designed and developed by more than 200 chemists and technicians in the European Research and Development Laboratories of IVM Group, one of the largest and influential wood coatings manufactures in Europe and in the world. Milesi products were born in 1947 in Italy, a country that has always been a point of reference in the furniture
industry. These products were developed and perfected through constant interaction with local industry experts and designers who are appreciated all over the world.

With its presence in North America, the IVM Group wants to declare the intention to make Milesi products more available to the North American professional user.
IVM Group says it can also establish a systematic cooperation with North American users to define the product and application.

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