For many homes the garage is the front entrance and homeowners, in an effort to become more organized, are upgrading their garages as either mancaves, showcases for specialty cars or to store tools and equipment for their hobbies. Troy Greenberg, president, Redline Garage Gear, South Beloit, Illinois, saw the booming garage business and decided to take advantage of the opportunity to expand his custom commercial casework company, Greenberg Casework.
"We decided to enter the expanding market for garage cabinets," Greenberg says on his website. "We noted that the low-end cabinets just didn’t stand up and the high-end cabinets were, well, expensive and had long lead times. We felt we could do better. We developed Redline garage gear, a line of premium custom-built cabinets engineered specifically for the garage environment."
Like the parent company, Greenberg Casework, Redline uses state-of-the-art computer-driven CNC technology to manufacture cabinets quickly and efficiently. "We also developed our own in-house capabilities for powder coating wood, creating a quality, durable finish previously available only on metal. (We were one of the first in the county to powder-coat wood, and still are one of the very few who can.)," he says.
"Building garage cabinets is our passion. We enjoy the whole process, from designing high-quality cabinets that are truly engineered and built for the garage, to helping customers solve their storage and organization problems."
Redline has a network of independent agents in various regions across the country.
Greenberg says the company also offers two cabinet component lines - Redline Garage Gear, and Redline Closet Systems. In addition, the company manufactures components and powder coated parts for OEM manufacturers and store fixture shops through GCC Coatings, another Greenberg Casework Company division.
Learn from Troy Greenberg
Demand for organized closets, garages and other home storage areas will rise steadily over the next four years, reaching $10.9 billion in annual sales by 2019. That makes it bigger than wood flooring and windows. This presents a significant business opportunity for a number of business owners and entrepreneurs.
At the AWFS 2017 Closet Symposium, to be held July 18 at the Las Vegas Convention Center in Las Vegas, Greenberg will be one of the industry experts on a panel discussing his experience and offering tips and information on the rapidly growing garage sector. During this all-day symposium, participants will learn not only about opportunities in garage renovation but there will be hot-button sessions for closet designers, builders, and garage businesses including a ClosetMaid Pro case study, European design trends, million dollar closets ideas, marketing tips for your closets business, trends in home storage and more.
The event runs Tuesday, July 18, 9 a.m. – 5:00 p.m. Pricing: $229 early bird before June 30; $295 afterward. Visit woodworkingnetwork.com/awfsclosets to learn more about the symposium.
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