AWFS News
Digital marketing best practices for woodworking businesses
By Michaelle Bradford
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From left: Alan Harp, Alan Harp Design, Kyle Toth, Marc J. Spagnuolo, The Wood Whisperer; and David Biggs, Woodworking Network.

LAS VEGAS - The importance of reaching past, present, and future customers via social media outlets such as Facebook, YouTube, LinkedIn, and others has grown significantly over the past several years. Not only can businesses increase their brand loyalty and awareness by engaging customers directly on these social channels, but the insight and leads gained can quickly provide a positive effect to sales and help to build future relationships. 

This digital marketing session provided AWFS attendees more than just an overview of the available technologies – they learned ways to target specific audiences and promote posts effectively. Speakers included: David Biggs, Woodworking Network; Alan Harp, Alan Harp Design,  Marc J. Spagnuolo, The Wood Whisperer; and Kyle Toth.
 
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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.

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