TOP MUSICIANS INCLUDING DAVE MATTHEWS, TAYLOR SWIFT AND JASON MRAZ SWEAR BY TAYLOR GUITARS,
but thatâs not the sole reason behind the El Cajon, CA-based companyâs success. Sold in over 60 countries, Taylorâs brand strategy requires its 800 dealers to provide a âfull Taylor experienceâ, stocking its full line. But a pricey guitar can take up to six months to sell after it arrives at a dealer, and buyers often ask for financing. So Taylor used GE Capital inventory finance for stock purchases, dovetailed with a retail sales financing for end customers. Sales volume through GE Capital has increased 25 percent year-over-year. Taylor Guitars also clinched a marketing award for ads linking advanced manufacturing to quality instruments.
Taylor Guitars was featured in last year's WOOD 100, an annual showcase of the industry's most innovative firms. Inclusion in the WOOD 100 list celebrates those companies who have pushed the envelope in manufacturing, management and marketing practices.
You can read profiles of the wood manufacturing industry's leading firms in 2010 WOOD 100 edition>>
1.) Profile your business specialty and size. 2.) List your top challenges or opportunities. 3.) Tell steps taken to succeed in market, management or production.
Firms selected for inclusion will be:
Positioned as an industry leader to peers and analysts
Honored at live events
Profiled in September Wood & Wood Products magazine
Receive priority invitations for panels and live events
Each year since 1990, W&WP has paid tribute to woodworking's successful stars. Make this your chance to be among seen among the most innovative wood manufacturing industry companies.
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