TOP MUSICIANS INCLUDING DAVE MATTHEWS, TAYLOR SWIFT AND JASON MRAZ SWEAR BY TAYLOR GUITARS,

but that’s not the sole reason behind the El Cajon, CA-based company’s success. Sold in over 60 countries, Taylor’s brand strategy requires its 800 dealers to provide a “full Taylor experience”, stocking its full line. But a pricey guitar can take up to six months to sell after it arrives at a dealer, and buyers often ask for financing. So Taylor used GE Capital inventory finance for stock purchases, dovetailed with a retail sales financing for end customers. Sales volume through GE Capital has increased 25 percent year-over-year. Taylor Guitars also clinched a marketing award for ads linking advanced manufacturing to quality instruments.

Taylor Guitars was featured in last year's WOOD 100, an annual showcase of the industry's most innovative firms. Inclusion in the WOOD 100 list celebrates those companies who have pushed the envelope in manufacturing, management and marketing practices.

You can read profiles of the wood manufacturing industry's leading firms in 2010 WOOD 100 edition>>

You can see your firm profiled at no cost in the 22nd annual WOOD 100 by submitting this form for consideration. The process is simple, and free: 

1.) Profile your business specialty and size.
2.) List your top challenges or opportunities.
3.) Tell steps taken to succeed in market, management or production.
 
Firms selected for inclusion will be:

  • Positioned as an industry leader to peers and analysts
  • Honored at live events
  • Profiled in September Wood & Wood Products magazine
  • Featured on  Woodworking Network.com
  • Receive priority invitations for panels and live events

Each year since 1990, W&WP has paid tribute to woodworking's successful stars. Make this your chance to be among seen among the most innovative wood manufacturing industry companies.

The deadline to enter the 2011 WOOD 100 Report is July 1, 2011. Entry forms are available through this link.

Be recognized in the 2011 edition of the WOOD 100.
 WOOD 100: Taylor Guitar's Song of SuccessWOOD 100: Taylor Guitar's Song of Success
Share your firm's best practices in wood industry manufacturing, marketing and business operations.
 To qualify, your firm must be:
  • Primarily a secondary manufacturer of solid wood or composite panel products
  • Generate annual sales of at least $150,000 since 2008

To submit photos for possible inclusion in the article,
please email them to Editor Karen Koenig at kkoenig@vancepublishing.com.


 

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