, helps companies to reach new and existing target audiences. This was evident with Holland, MI-based home organization supplier The Stow Co., which recently changed its name from The Windquest Cos.
"The [Stow Co.] name brings clarity, both within our organization and externally," said Eric Wolf, CEO. "It's very specific to our identity. It defines what we help people do: Put things in order."
Stow reaches customers through multiple brands: ORG - consulting, design and installation services sold by authorized dealers; Easy Track - closet organizer kits for the DIY market; EasyClosets.com - an online DIY consumer portal; and ProClosets.com â custom products sold to builders and remodelers.
The Stow Co. was featured in last year's WOOD 100, an annual showcase of the industry's most innovative firms. Inclusion in the WOOD 100 list celebrates those companies who have pushed the envelope in manufacturing, management and marketing practices.
You can read profiles of the wood manufacturing industry's leading firms in 2010 WOOD 100 edition>>
1.) Profile your business specialty and size. 2.) List your top challenges or opportunities. 3.) Tell steps taken to succeed in market, management or production.
Firms selected for inclusion will be:
Positioned as an industry leader to peers and analysts
Honored at live events
Profiled in September Wood & Wood Products magazine
Receive priority invitations for panels and live events
Each year since 1990, W&WP has paid tribute to woodworking's successful stars. Make this your chance to be among seen among the most innovative wood manufacturing industry companies.
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