Buoyed by a resurging economy and housing sector, the Woodworking Machinery & Supply Expo, got off to a rousing start today as Canadian woodworkers flocked to the International Centre on Thursday.

The main attraction for most attendees was the opportunity to see demonstrations of woodworking equipment and view thousands of supply products ranging from drawer slides and hinges to cabinet doors, laminates and more.

Idea & Innovation Centre presentations

A treasure trove of manufacturing tips and free advice was doled out at the Idea & Innovation Centre during the first day of the Woodworking Machinery & Supply Expo.

The Idea Centre’s expo floor auditorium featured on-the-hour presentations on a variety of topics including wood grinding and biomass, integrating rough mill operations, making five-piece cabinet doors with MDF wrapped mouldings and CNC nesting.

In addition, Tom Denison, vice president of Vance Marketing Solutions, presented a captivating Web marketing session. Denison’s discussion highlighted 10 digital marketing tips for woodworking companies to use to generate more traffic to their Web sites. Among the strategies presented were leveraging social media networks like Twitter and FaceBook, mobile marketing, e-mail marketing and choosing pay-per click keywords.

Denison’s presentation will be repeated at 1:00 p.m. Friday and 11:00 a.m. Saturday. An exhibitor’s-only presentation will be held at 8:30 a.m. on Friday.

Click here to view the Idea & Innovation Centre schedule.

It’s a material world

The all-new Think:Material display represented another highlight of the Idea & Innovation Centre. Presented through special arrangement with IIDEX-NeoCon Canada, the centre features more than four dozen samples of cutting-edge materials, including glass, metals, natural fibres, ceramic, coatings, textiles and polymers

The display was curated by international materials consultant, Jim Salazar, and an industry committee. Visitors to Think:Material are invited to touch, feel and learn about unique materials that will potentially enhance their design palette.

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