Lincolnshire, IL – Twitter, Facebook and Bing are all the rage these days. But do you really understand how you can use these online tools to grow your business? If not, you can attend a free digital marketing seminar on Friday, July 17 at the Las Vegas Convention Center to learn more.
Tom Denison, Vice President of Vance Marketing Solutions, will provide digital marketing tips during the seminar, entitled “So Now You Have a Web Site: Leverage the digital world to grow your business – strategies and tactics.” The seminar will be held during the Association of Woodworking & Furnishings Suppliers Fair from 12-1 p.m. in booth #2871. If you are not able to join us at the seminar, you can also make an appointment with Vance Marketing Solutions consultants on.
Traditionally, companies in the secondary wood products industry have assumed that having a Web site is good enough. But Denison will explain that if you want to see a return on your digital investment, it’s essential that you have a sophisticated digital marketing strategy that supports your business goals. And then you need to integrate measurable online and offline marketing tactics and make sure those tactics support your goals.
Denison will cover a wide range of digital marketing tactics, including how to build a Web site that converts your visitors into leads and how to create marketing campaigns that drive traffic to your Web site. The tactics include:
Denison’s background includes business development at high profile marketing firms including Agency.com, iCrossing and Performics (now Google Affiliate Network). Now, he is heading Vance Marketing Solutions, an integrated marketing communications consulting firm offering offline and online marketing consultation and execution for clients.
The parent company of Vance Marketing Solutions is Vance Publishing, a leading business-to-business media group that publishes more than 25 magazines and newspapers, including Wood & Wood Products, Custom Woodworking Business and CLOSETS magazines, as well as 65 Web sites, 88 e-newsletters and a radio station.
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